Chinese Apparel Seeks Industrial Transformation And Will Integrate Supply Chain In The Future

March 18~20, the twenty-third session China International Clothing and Accessories Fair (CHIC2015) at the National Convention and Exhibition Centre (Shanghai). In the 106000 square meter exhibition hall, there were more than 1200 brands in 21 countries and regions, and three spectators came to visit and negotiate with CHIC in three days.

With the deepening of industry transformation and upgrading, CHIC2015 is a multi-functional composite exhibition focusing on commerce and trade, which is linked to the upstream and downstream of the industrial chain, and is jointly organized with China International Textile yarn exhibition, China international textile fabrics and Accessories Expo, and Exhibition Center PH Value China International Knitting Expo. The "spring joint exhibition" represents the highest level of China's textile and garment industry, the most competitive and influential international platform, serving the whole industry chain, and the transformation force and the new industry.

Under the "new normal", China clothing The industry has entered a new era of "slowdown in scale growth and acceleration of quality improvement". The change of consumption demand has become the consensus of the industry that pays attention to resource integration and quality improvement. The integrated innovation of the upstream and downstream industry chain has also become the key content of the future development.

"In the future, the supply chain will be integrated to enhance operational efficiency and meet the needs of continuous rational consumption with more cost-effective products." Gao Xiaodong, general manager of Bosideng Menswear, said at the exhibition site that "quality and quality" is the value proposition of bostenden menswear. In the future, it will also jointly develop and cooperate with upstream enterprises, promote SPA mode at the terminal, improve operational efficiency, re create the value of brand, innovate and self transcend.

At the same time, PH Value China International Knitting fair, CHIC- trend brand exhibition, theMICAMshanghai& Italy fashion @CHIC exhibition as a new appearance, the new combination and new layout achievements of large industrial resources platform.

Because of this, Lu Wenyu, general manager of Huiquan dyeing and weaving company of Huiquan group in Shandong, commented on the first day of the launch: "these exhibitions are like a virtuous circle, yarn, and Zhejiang. Fabric Practitioners in different fields such as clothing, commerce and so on have provided a platform for docking and communication. Shandong Huiquan group not only brings its commercial men's wear brand, von long flange, but also group's Zhejiang Huiquan dyeing and weaving company focuses on a series of patent technology fabrics.

It is no wonder that Gao Dekang is chairman of Bosteng group on the first day of the exhibition.

While consumption demand is changing, consumption patterns are also changing business layout profoundly. Multi channel development has become the inevitable choice of clothing brands. Direct, online and even intelligent terminals have attracted more attention and become "regular topics".

The underwear of men's underwear brand of love group has launched two store models for different formats. They are aimed at the department stores of traditional department stores and the "tidal shops" for shopping centers. Different modes of shops have been cooperated on CHIC site.

Wang Tiankai, President of the China Federation of textile industry, said that facing the new changes in the internal and external situations of the textile and garment industry, China's textile and garment industry is in an important period of deepening structural adjustment, transformation and upgrading, and speeding up the building of a powerful country. The task of development is more urgent and difficult. The "spring joint exhibition" is integrated under the intention of highlighting the industrial chain's upstream and downstream cooperation and joint efforts, so that the links between the upstream and downstream industries chain, technological innovation and brand building, and the function and role of the trade negotiation platform can be further developed.