Take Inventory Of The 2015 Black List Of The Big Names Who Really Capricious.

"

"Consumer protection is still fermented.

Beijing Business Daily reporter investigation visits found that CCTV "3. 15" evening exposure in China products frequent quality problems of h&m, Zara, Armani EA and many other international brands, did not promptly take the same batch of shelves for the issue of goods, recall measures sold, many brands did not make a commitment to improve the quality.

Faced with the huge Chinese market, these big cards are too "capricious".

H&m: no recall, no shelf, no commitment.

"The store did not get any products off the shelves."

Reporters recently interviewed h&m Xidan joy shop, the store manager said that the group said that the first class staff had no right to receive media interviews. The reporter then contacted the customer service staff of h&m online shop and expressed concern about how to deal with the exposure, whether there was a product off the shelf, whether there was a recall plan and whether it promised to improve or not. The customer service staff said they needed to wait for the reply from the media department.

Up to now, the reporter has not received the response from h&m group.

Reporters then visited h&m Xidan Joy City store, a shop assistant said, as long as within 30 days to carry goods purchased, tag and its shopping ticket can be returned.

However, due to the characteristics of the limited price of the fast fashion industry, some of the usual requirements for normal return may not be properly handled. For the exposure of the "3. 15" evening party, the shop assistant said that the store did not take any products off the shelves and promised improvements.

The clerk also did not respond, and refused to further interview the business reporter.

Zara: no recall, no shelf, no commitment.

Common quality problems are common.

The reporter visited the Zara Wangfujing store. The store manager said that the sale of goods follows the principle of 30 days' return, and if there are special commodities that may cause adverse effects on the health and safety of consumers, special departments will be responsible for testing and handling them.

As for the exposure, the store manager said that there was no commodity to go off the shelves and said, "the general quality problems like down feather down and sweater pilling are common."

Armani: no recall, no shelf, no commitment

"No instructions, no answer."

The luxury brand Armani emporioarmani is also on the list. The reporter visited emporioarmani Taigu store in Sanlitun.

The store manager said that the manager was not there and could not reply.

For exposure

And the return question, the director said, the store did not receive any instructions or opinions from Armani group about the incident, so it could not reply, and could not provide contact information for the store manager and the relevant departments of the company.

Gap: destroyed, not installed, committed

"Termination of cooperation with the third party producers involved"

On the morning of 18, when the reporter visited the gap store, the store manager said he would get in touch with the relevant departments of the group and give a reply.

In the afternoon, the reporter received the reply from gap group customer service and media department about the reply to the interview and the "Declaration on the quality of imported garments imported by the national inspection and quarantine institution in 2014".

The statement said that the company would take immediate steps to deal with any product quality problems.

In view of whether the products involved in quality problems are taken off shelves, recall measures and improve the quality of products, the group said: "as a result of quarantine inspection during the import of garments in 2014, all the unqualified products were destroyed, and the import was stopped immediately. Therefore, there was no problem of returning goods without being put on shelves or sold in China."

Regarding the commitment to improve the quality of products, it said, "it will terminate cooperation with the third party that has production quality problems, and arrange laboratory personnel to enter the factory in the production cycle to conduct relevant inspection of products, so as to reduce the occurrence of quality problems".

Expert Perspective

Big bully shops are afraid of being abandoned.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, in many manufacturing industries, there are recall mechanisms for the same batch of substandard products.

Luxury brands also support unconditional return in Hongkong. It is easier to return them in stores in Europe and America. Sometimes, they do not even need to produce the shopping vouchers.

At present, many luxury brands' after-sales service in China does not conform to the corresponding standards of the state's protection of consumers' rights and interests. Luxury brands also believe that the Chinese people do not understand the international luxury service market if the information is closed.

"Tolerance psychology" condoned brand

Enterprise brand consultant and brand strategy expert Li Guangdou: Zara is now the world's most famous fast fading clothing brand, its product positioning is cheap and targeted at mass consumption.

When the brand is strong enough, he will think that negative exposure will not shake its market position at all.

Another problem is that the quality problems of these exposed garments are "painless" for some young consumers.

When these young consumers spend more than 100 yuan on buying a dress, they may only wear one or two times, they will not care too much about the quality of the clothes that may exist.

At the same time, under the environment that China's fake products and quality are generally not high, consumers have already had "tolerance psychology". They coexist relatively quietly with forgery, pollution and low quality. They are not sensitive to some quality problems, and also condoned the brand behavior to a certain extent.