Jimmy Choo Annual Net Profit Rose, China'S Market Performance Outstanding

Jimmy Choo, the luxury shoe brand in Britain, recently announced its latest report showing a 9% increase in net profit as of fiscal year 2014.

Nevertheless, its trading shares recorded a 2.6% decline on Thursday afternoon, down to 1.71 pounds per share (about $2.52).

Jimmy Choo was first launched on the London Stock Exchange in October last year, and its adjusted net income rose by 9% to 22 million 900 thousand pounds (about 37 million 800 thousand US dollars).

Annual

Earnings report was announced in January: annual revenue rose 6.5% to 299 million 700 thousand pounds (about 494 million 500 thousand U.S. dollars).

If calculated at a constant exchange rate, revenue will rise by 12.2%.

The adjusted pre tax profit rose 1.1% to 35 million 400 thousand pounds (about $58 million 100 thousand).

Pierre Denis, chief executive of the brand, said that most of the growth in revenue this year came from Jimmy Choo's current retail outlets and 9 new stores opened this year, more than half of which are from Chinese shops.

From a regional perspective, Europe is still

The largest market followed by the United States.

In the 12 months ending December 31st, two regions had achieved a higher single digit growth.

Asia, excluding Japan, recorded a 34.5% increase in revenue.

While Japan is already a mature market, it has recorded an increase of 30%.

From the perspective of classification,

Is still the main driving force of income growth.

The fastest growing category is men's, including men's perfume Jimmy Choo Man.

The new CHOO.08 series is also the main driving force for growth.

"This is the best year for the company's financial, strategic and business development."

Pierre Denis, chief executive of the brand, said Jimmy Choo is facing "important challenges". He said this year it will speed up its expansion.

For the global price adjustment of Chanel earlier this week, Denis said that the company has not yet decided on the final price positioning.

The disappearance of Russian tourist shoppers from the major shopping centers will have an impact on sales in 2015, but it is believed that Chinese tourists will offset these losses.

The total cost increased by 5.1% in the financial year due to the increase in sales, distribution costs and the opening of new stores.

At the same time, due to intensified monitoring, it also reduced management fees by nearly one percentage point.

As of December 2014, the group had 125 stores and 9 new businesses.

The group is expected to continue to pursue its earlier strategic objectives. It will add 10-15 new outlets every year and will mainly target the Chinese market.

In addition, 10-15 old stores will be renovated every year.