CHIC Holds The Honor Of Holding Heng Yuan Xiang To Give Out The "RAM Goat" Voice Jacket.

In October 2014, APEC meeting Apart from the tremendous influence of the conference itself, the Chinese clothing with Chinese traditional characteristics has also become the focus of attention all over the world in Beijing. The unique Chinese style design and the integration of Chinese traditional cultural elements have brought new vitality to Chinese clothing. In fact, before this, as a well-known brand in the world, Heng Yuan Xiang has taken a unique step in traditional Chinese ceremonial costumes, so that the world can feel the unique flavor of 5000 years of civilization, history and culture.

At the CHIC exhibition held at Shanghai National Convention and Exhibition Center in March 18th, Heng Yuan Xiang clothing company brought a voice jacket that will send out the voice of Heng Yuan Xiang, Yang Yang Yang. Voice clothing The audience attracted great interest in the exhibition. Everyone asked to try on this voice jacket and personally experience the unique charm of the voice jacket.

Huang Jueren, general manager of Heng Yuan Xiang, told the author that voice is a kind of memory and a kind of culture. The voice of a nation is the culture of this nation. The beauty and beauty of Chinese are in its shape and more beautiful. The strength of a brand is endless. From a consumer's awareness, cognition to recognition, recognition and belief, it takes decades or even hundreds of years of practice. In this context, whether the brand has its unique voice plays a decisive role. Many people know that Heng Yuan Xiang starts with the familiar slogan of "Heng Yuan Xiang, Yang Yang Yang". The simplest Chinese characters, reading and cadence, give the audience a warm and sunny impression, which represents the brand image of Heng Yuan Xiang, with its distinctiveness and uniqueness. It is short, simple and recognizable, and it can arouse the public's association with the brand of Heng Yuan Xiang for the first time.

It is reported that as early as 2001, Heng Yuan Xiang put forward brand The concept of "five sense", and in-depth communication and cooperation with the world's leading research institutions, and gradually start the field of brand five sense research. 2015 is the golden year of the golden year for sixty years. To this end, Heng Yuan Xiang group, Heng Yuan Xiang clothing company specially launched products with voice recognition logo, through the five senses of omnibearing to convey information to consumers, create brands, and further explore the application of voice trademarks in the field of textile and clothing and trademark anti-counterfeiting.

In the 90s of last century, "Heng Yuan Xiang, Yang Yang Yang" advertisement, the first three words were dubbed by adults, full of masculinity, and the last three words changed to children's voice. They were cute, cute, and loud. When CCTV was playing in prime time, it spread all over the river.

Because of its unique form, voice trademarks can quickly distinguish the products or services of an enterprise from the similar goods or services of other enterprises. It is a method that can effectively identify authenticity and prevent counterfeiting and forgery, and can help consumers identify trademarks at different angles. Therefore, more and more attention has been paid to sound trademarks by foreign enterprises. Many countries in the world have already made legislative provisions on sound trademarks, such as the United States, the European Union, Singapore, Australia, South Korea, India, Hongkong, China and Taiwan, etc. In China, on August 2013, the fourth session of the Standing Committee of the twelve National People's Congress voted on the decision of the Standing Committee of the National People's Congress on Revising the Trademark Law of the People's Republic of China, which shall come into force on May 1, 2014. The amendment to the trademark law has added the trademark elements that can be registered, so that the sound can be registered as a trademark.

This time, Heng Yuan Xiang's brand exploration of sound trademarks changed the traditional way of visual identification of traditional trademarks, promoted the diversification and stereoscopic of trademark culture, and played a positive role in the healthy development of China's intellectual property industry. At the same time, consumers can get a more plentiful brand experience through voice, providing an innovative way for the brand building of other Chinese enterprises, leading the Chinese brand to better use sensory elements in the future, from "made in China" to "Chinese creation", carrying the dream of the rise of brand power, and contributing to the good image of Chinese brands in the world.