Pinghu, Zhejiang: Innovative Breakthrough In Garment Industry

Clothing industry is Pinghu The traditional pillar industries in the city. From the initial 100% exports to the current export and domestic sales simultaneously. This change is closely related to Pinghu's advocacy of creating brands, creating famous enterprises and promoting domestic sales for many years. As the first industry in Pinghu to transform from the mode of investment and export to the new normal economic development mode of innovation and domestic demand, the garment industry has shown three gratifying "new normal".

Pinghu clothing gradually changed from single sales in the past to Costume culture The experience has brought the impression of Pinghu guests on "Pinghu clothing" to "Pinghu quality". In the "ijialin happy dream workshop" of Zhejiang Yi Ai Fu Game Culture Industry Co., Ltd., the five children's wear theme pavilions such as "Rudolf square" and "snow forest" can accommodate more than 400 children to experience games at the same time.

This popular European sales concept has been introduced into Pinghu. Jiaxing Roddy Fashion Co., Ltd.'s "speed chart" clothing life experience Museum, Zhejiang Nalai dress limited company's 2000 square meter "women's clothing center experience Museum" and so on have been established.

In addition, many large scale enterprises with independent brands in Pinghu have set up "Direct stores" and "brand franchisees" in the surrounding areas, the Yangtze River Delta region and the whole country.

production Women's wear The general manager of the famous Zhejiang Lai Lai Ya Clothing Co., Ltd., said that Pinghu's own brand scale enterprises should not only develop the market in China, but also jointly go abroad to investigate and sell their own garments to the foreign market. This indicates that Pinghu clothing will change from the initial processing of foreign brand exports to the production of independent brand export, which will have a milestone significance for the development of Pinghu clothing.

At the same time, Pinghu attaches great importance to the development of e-commerce. It is a key content of the pilot work of industrial restructuring and mechanism innovation.