How To Make More Chinese Women Fall In Love With Sports?

N+TC Tour, a fitness event held in China to promote women's sports, has been unveiled in China. The role of female consumers in the commercial layout of the world's largest sports goods manufacturer has never been as important as it is now, and the Chinese market is no exception.

On the day of March 8th, a huge white tent rose from the football field on the 99 new town road. In rhythmic music and voice, 1000 women dressed in fluorescent waistcoat vests, followed by the world sand volleyball champion Zhang Xi, the world sprinter champion Allyson Felix and professional coaches, completed a 4 hour aerobic exercise.

This carnival campaign is actually a fitness event held to promote women's sports. The event was named "N+TC Tour". It hopes to further develop the Chinese women's sports market this year.

Similar to a band touring concerts in various cities, the team will continue to do the same thing in the city, including the two groups. In April, women will take different kilometers.

As early as 1980s, she realized the potential of the female market, but this market has never been valued as much as it is now. In October 22nd last year, the company officially unveiled the Nike Women 2015 spring summer series. At that time, the company's CEO Mark Park said that in fiscal year 2017, the goal of the company was to increase the income scale of the female product line from US $5 billion to US $7 billion. A month later, the first Chinese women's experience shop opened in iAPM, the four floor of the Plaza, located in the important business district of China.

The world's largest sports brand is entering the women's sports market. Taking into account that women's demand for sports wear is not only good, but also fashionable, they begin to cross border cooperation with fashion designers frequently in product design. The list of CO designer lists includes German designer Johanna Schneider and Japanese fashion brand Sacai. All of these designers' cooperation is available in China.

But only better looking. product Far from enough to build an edge in this new market, both New and Balance are planning to open up the Chinese women's market. Therefore, we believe that we need to go a step further to disseminate fitness knowledge to consumers and guide them to change their way of life.

"Our biggest task is not to keep up with the problem, but how to guide it, so that consumers can feel that there is always a brand that takes me farther and more interesting." Senior communications director, Greater China Huang Xiang Yan Say.

The N+TC Tour will be opened in China and the application will be opened. Nike+ Published on the platform. Nike+ Training Club (N+TC) and Nike+ Running are two health tracking applications developed by the company. The former is mainly aimed at women. In more than 100 training programs, coaches demonstrate exercise in video clips. The latter is a App recording the running mileage of participants and marking the running shoes and weather conditions. Every one kilometre, the number of kilometre and step frequency will be transmitted from the headphones of the participants. The end of running, a voice prompts will tell you that you have just surpassed yourself.

In your opinion, whether you download N+TC or download Nike+ Running indicates that you will be their target audience and may be interested in this activity. Globally, there are already 9 million women downloading Nike+ Running, most of which are heavy users of this App, or fans of running culture trends.

In China, running and fitness culture is at an incredible speed. The Iris Lin living in the city is a city runner. Iris works in fashion retailer I.T group and has started using Nike+ Running since 2013. Running 2-3 times a week is her habit of keeping quiet and sharing the running data with her friends. In addition to wearing Nike+ FuelBand bracelet, all basic sports equipment comes from. For her, earning Fuel points from running Bracelet makes sports more interesting.