How To Find A Brand That Is Suitable For You At The Exhibition?
How do entrepreneurs who want to open a clothing store choose their own brand names at the exhibition? We know that franchising companies are exhibiting different motives.
Therefore, when choosing franchised brands, entrepreneurs should find out their motives and try to understand their psychology and strategies.
How can you avoid becoming an immoral franchise?
Business enterprise
What about the victims? In a situation where many people seem to be in a similar anesthetic situation, how can they avoid the wrong choice? How do you leave the impression that you are very interested in the franchisee? Attending the franchise exhibition is a way to screen franchising options, but it can only be linked to the relevant materials that study franchising companies.
These materials make your understanding more objective and extensive, especially when the exhibition does not attract many powerful exhibitors.
So how do you get the most benefit from the next Franchise Exhibition? The best way is to remember certain points.
The exhibition distinguishes between real franchising companies and poorly structured "business speculation".
Remind yourself to attend a high-pressure sales scene. Franchising companies have invested heavily in the booth, and are determined to get paid by recruiting new members.
Franchising companies take different motives.
Participate in the exhibition
We must accept this fact.
We should try to understand its motives, and try to understand its participating psychology and strategy, so as to deal with the commitments that the franchisee shows to you. "Our business is the best opportunity in the market."
Suppose you read the distinction.
Franchise
The guiding principle of good and bad, and aware of the high pressure sales factors, decided to look at the exhibition's motivation first. This is what you should know through careful inquiry, research and observation.
There are five motivations you should take note of.
1. desperate to sell franchise.
These are the most exhibitors who should not be tested. They should be very careful.
2., you need to sell more concessions to maintain network growth or maintain your business. You should see if this need is used to support underfunded enterprises.
You can also ask how much money a concession company will invest in attracting new members.
3. eager to sell the exhibition as a venue.
These should be avoided because they are not serious exhibitors, but camouflaged network salesmen.
4. feel that they should be present and show their existence. This situation exists in some solid exhibitors who are not eager to sell franchises. This is just a waste of money motive.
5. recruit new members according to the development plan.
These two types of companies, such as those with good structure, firm foundation, recruiting new members of the national network, or how many franchisees are required to complete the network, are often more serious and attractive suggestions for visitors.
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