Practical Strategies For Successful Apparel Franchisees

The number of people employed in clothing stores is not large. Even so, we cannot ignore the importance of personnel management. What we always remember is the importance and decisiveness of people in an enterprise or a business entity. Gradually develop them to work independently. It can be said that everyone here has equal opportunities to learn, and what they have learned is also enough for the new knowledge of the profession.

One family Clothing store Between managers and clerks, between shop assistants and clerks, clerks and Guest The relationship between managers should be paid attention to. First of all, you should know how to make good use of people, choose the right people to hire them, and arrange suitable jobs for them.

And pay attention to the training and study of salesmen in the future time, and pay attention to each other. Communicate It is not a simple matter to keep in mind the dynamics of your staff at all times. The other is to treat everyone who works for you equally and earn their trust and respect so that they can always be true to you. Using competitive mechanism to stimulate salesmen's ambition is to know their differences with others and catch up with them in a timely manner. This is the basic principle of managing a good salesperson.

This can help the owner of the clothing store to grasp the business status in time, and make statistics on the sales situation of the clothing stores, so as to achieve the purpose of improving the store sales volume of the clothing stores. All of these opening methods have played an important role in the management of managers. The concrete implementation plan needs the clothing franchisee operator to carry on the summary and the accumulation in the unceasing actual operation process.

Investors should strengthen the management of the internal salesmen when they are dealing with the market competition from their peers. Usually the full combination of internal and external management of clothing stores is done well, and the opening of clothing stores can achieve the desired results.

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For a long time, the relationship between customers and shops is not based on mutual understanding and mutual trust, but by the price of goods. Salesmen always lure or drive consumers to buy certain products for the benefit of their shops and interests. Therefore, in the opinion of many shop managers, customer management is the effort made by shops to improve relations with customers and gain greater profits. The direct result of this misunderstanding is to make customer management too narrow, and to collect and manage customer files as the core of customer management. In fact, the relationship management between shops and customers is only a small part of customer management. Customer management is the overall strategic arrangement of store management. It is not only the simple relationship between shops and customers, but also the starting point and direction of store business activities. The starting point is the customer's demand response. The end point is the realization of customer needs and the guarantee of customer service.

Many stores think that customer management is a database, and think that building a customer database is all right. Shops can fully grasp customer information, thereby narrowing the distance between customers and locking customers' hearts. Such misunderstandings often lead to shops unwilling to stand at the customer's perspective to design services for customers, artificially limiting the marketing space of shops.

The core of customer management is customer, but not all customers who are associated with shops or employees are customers pursued by stores. Establishing a stable relationship with all customers is a good wish for a shop, but in reality, shops are never able to do that and there is no need to do so. Because some customers are always a random trading customer, it is difficult to establish customer loyalty. They are more concerned about the price of goods. Before making a purchase decision, they will first compare which stores are cheaper and make the final shopping choices; when they repeat the purchase, they will make the same purchase decision process, weigh their interests, and choose the lowest price store, and their switching cost is low, so the store can not establish a stable relationship with them. Therefore, although customer management plays an important role in keeping the old customers and cultivating customer loyalty in stores, but when the store development does not conform to customer needs, or when the old customers deviate from the shops, customer management should provide decision support for the customer service of the shops to help the shops properly handle the negative effects brought about by customers' deviations, so as to maximize the utility value of customer management.