Clothing Store Marketing: People Do Their Best To Make The Work In The Store Most Efficient.

From the beginning of the financial crisis, the domestic clothing consumption market went against the trend, to the general downturn of the department store industry in mid - year, and then to the end of the year.

At the same time, Chinese clothing enterprises also experienced a shuffle during the year. The real strength of the clothing brand has not fallen down in the crisis, but also has been able to stand firm and continue to wait for the opportunity to develop.

Statistics show that the share of China's domestic market will continue to grow rapidly in the next few years. For every local brand that wants to become bigger and stronger, whether it can sell well in the domestic market will become the key to the success of its own development.

But it is also in the financial crisis environment, the domestic consumer psychology is becoming increasingly rational, it is difficult for businesses to simply let consumers take out their wallets through the crazy discount.

Therefore, how to make use of the existing terminal channels to attract more customers' consumption has become the most concerned topic of many brands.

Really want to create more effective profits at the terminal, shop management is a top priority.

Therefore, during this year, managers who exercise managerial power have become a trend for the study and application of store management.

From the composition of store management, it can be roughly divided into four aspects: "people, money, things and things".

If we can get effective management allocation in these four aspects, then the operation of the shops will be improved to a certain extent.

"Human" is the most important in these four aspects, because each shop's active body is the salesperson of the work.

If we can succeed in personnel management and enable the store to have a team that can work together, the operation of the whole store will naturally get twice the result with half the effort.

Jin Yuan, manager of the company's flagship store in Yansha, Beijing, has made a clear division of work for the shopping guide. Wang Xueshuang

In addition to shops, including LaClover, love, love beauty, love men, and other brands have full-time guidance shopping for sale, Wang Xueshuang also sent special person to manage goods and warehouses, responsible for replenishment and cash collection.

At the same time, all employees in the shop should submit a job analysis every week.

Such a clear division of labor, on the one hand, ensures that the store can achieve 100% accounts in monthly inventory. On the other hand, it also clarifies the responsibilities of each shopping guide, so that the reward and punishment mechanism is more open and pparent.

Jin Yuan, the shop manager of Yansha store in Beijing, told shoppers to take their duties: some of the shopping guide personalities were publicized, so that she could do some management; some of the shopping guide personalities were introverted and careful, so that she could do more detailed work; some of the shopping guide had more ideas on display, so that Jin Yuan could be a small assistant on display.

She believes that only people do their best to make the work in the store most efficient.