• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Can Lining'S Brand Positioning Be Called "China'S Nike"?

    2011/2/17 11:02:00 243

    Lining Shoes Nike

    Location

    footwear industry

    brand

    Lining

    It can be said that it is "China".

    Nike

    (Nike) "not really."

    If the shoe maker Lining (Li Ning) follows the current development track, its similarity with Nike will end at the trademark similar to Nike.


    The manufacturer of the same name sports shoes and clothing product, founded by gymnast Lining, is headquartered in Beijing. Between 2002 and 2009, the company's revenue increased 9 times and earnings per share increased 10 times.

    However, when the shoe brand Lining opened the first American retail store in Nike's base camp, Portland, Oregon, in January last year, the drawbacks of this development formula began to show.


    Lining, the shoe maker, has created the largest sports brand sales network in China, with 7748 retail outlets, but only 474 of them are directly managed by Li Ning Co. 60% of the remaining shops are operated by about 2000 inexperienced retailers. They are unwilling to cut prices and clear off the over season stocks, leaving little room for new high priced products.

    In June last year, the problem of order weakness remained unresolved. Lining made minor changes to the trademark and launched a new slogan: "Make the change" (let change happen).

    But none of this has helped the situation improve.


    For investors, they not only sell Lining (since then, their share price has dropped by 42%), but also sell other manufacturers and retailers who have similar distribution problems, such as Anta (Anta), XTEP (Xtep) and 31st degree (361 Degrees).

    During this period, the only rise in Chinese sports shoes and clothing stocks was Pou Sheng, whose stock price rose by 37%.

    Baosheng is a pure retailer selling large retail stores such as Nike, Adidas (Adidas), Reebok (Reebok) and Puma (PUMA).


    To some extent, if you can sell a few percentage points of wholesale discounts to the favored franchisees, shoe brand Lining may be able to rationalize the domestic distribution network in the next two years while maintaining market share.

    But Nike, the international shoe giant, will also invest heavily in China, which has easily become its most profitable market.

    At the same time, Credit Suisse's data on the consumption of Chinese sports shoes and clothing show the difficulty of Lining's challenge.

    When household monthly income exceeds 7000 yuan (US $1000), Chinese consumers' preferences will shift from domestic brands to foreign brands.

    Like other big consumer goods, China's market champions in sports shoes and sports vests are far from conquering the local market, let alone other countries.

    • Related reading

    Shaping The International Brand &Nbsp; Lining Lost The Status Of "National Treasure".

    Shoe Express
    |
    2011/2/16 14:31:00
    185

    Lining, A Shoe Maker, Has Gone Astray In Brand Marketing &Nbsp, Facing Two Risks.

    Shoe Express
    |
    2011/2/16 11:53:00
    99

    Shoe Enterprises Are Pleased To Advocate Increasing Staff'S "Happiness Index".

    Shoe Express
    |
    2011/2/16 10:46:00
    63

    Corporate Culture Has Become AOKANG'S "Soft Magnet" For Solving Labor Shortage.

    Shoe Express
    |
    2011/2/16 10:43:00
    92

    Helping Children'S Shoes Rank Among The Top Ten Children'S Shoes In China

    Shoe Express
    |
    2011/2/15 14:08:00
    70
    Read the next article

    Shopping Malls Promote &Nbsp; Clothing Prices Are Lower And Lower.

    Wang Bingdong, Secretary General of the Tianjin Department Store Association, said: "overall, the overall price of clothing and clothing products in Tianjin is lower or flat compared with the same period last year. Due to the serious homogenization, from the beginning of new year's day, the intensity of discount sales promotion has been over one wave, and the price is getting lower and lower. "

    主站蜘蛛池模板: 午夜私人影院免费体验区| 第一福利在线视频| 深夜福利视频网站| 打开腿给医生检查黄文| 国产精品人成在线播放新网站| 农夫山泉有点甜高清2在线观看| 亚洲国产精品一区二区第四页| 一级做a爰片久久毛片图片| 麻绳紧缚奴隷女囚| 日韩人妻无码一区二区三区久久 | 一区二区在线播放视频| sss欧美华人整片在线观看| 狠狠色综合色综合网络| 成人免费视频一区| 国产亚洲欧美日韩在线观看一区二区 | 免费成人激情视频| 欧美日韩国产另类一区二区三区 | 亚洲欧洲日产国码www| www.综合色| 男人影院天堂网址| 强奷乱码中文字幕| 伊人热人久久中文字幕| 99国产欧美久久久精品| 欧美成人精品高清在线观看| 在线观看福利网站| 亚洲无砖砖区免费| 91亚洲一区二区在线观看不卡| 狠狠色噜噜狠狠狠狠98| 国产麻豆交换夫妇| 人人妻人人狠人人爽| ww视频在线观看| 波多野结衣上班族| 国产真实乱人偷精品| 人妻免费久久久久久久了| 一区二区3区免费视频| 波多野结衣一区二区| 国产福利在线观看极品美女| 久久久无码精品亚洲日韩蜜臀浪潮| 黑人巨大精品播放| 最新国产精品精品视频| 国产精品久久久久久久伊一 |