• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Can Lining'S Brand Positioning Be Called "China'S Nike"?

    2011/2/17 11:02:00 243

    Lining Shoes Nike

    Location

    footwear industry

    brand

    Lining

    It can be said that it is "China".

    Nike

    (Nike) "not really."

    If the shoe maker Lining (Li Ning) follows the current development track, its similarity with Nike will end at the trademark similar to Nike.


    The manufacturer of the same name sports shoes and clothing product, founded by gymnast Lining, is headquartered in Beijing. Between 2002 and 2009, the company's revenue increased 9 times and earnings per share increased 10 times.

    However, when the shoe brand Lining opened the first American retail store in Nike's base camp, Portland, Oregon, in January last year, the drawbacks of this development formula began to show.


    Lining, the shoe maker, has created the largest sports brand sales network in China, with 7748 retail outlets, but only 474 of them are directly managed by Li Ning Co. 60% of the remaining shops are operated by about 2000 inexperienced retailers. They are unwilling to cut prices and clear off the over season stocks, leaving little room for new high priced products.

    In June last year, the problem of order weakness remained unresolved. Lining made minor changes to the trademark and launched a new slogan: "Make the change" (let change happen).

    But none of this has helped the situation improve.


    For investors, they not only sell Lining (since then, their share price has dropped by 42%), but also sell other manufacturers and retailers who have similar distribution problems, such as Anta (Anta), XTEP (Xtep) and 31st degree (361 Degrees).

    During this period, the only rise in Chinese sports shoes and clothing stocks was Pou Sheng, whose stock price rose by 37%.

    Baosheng is a pure retailer selling large retail stores such as Nike, Adidas (Adidas), Reebok (Reebok) and Puma (PUMA).


    To some extent, if you can sell a few percentage points of wholesale discounts to the favored franchisees, shoe brand Lining may be able to rationalize the domestic distribution network in the next two years while maintaining market share.

    But Nike, the international shoe giant, will also invest heavily in China, which has easily become its most profitable market.

    At the same time, Credit Suisse's data on the consumption of Chinese sports shoes and clothing show the difficulty of Lining's challenge.

    When household monthly income exceeds 7000 yuan (US $1000), Chinese consumers' preferences will shift from domestic brands to foreign brands.

    Like other big consumer goods, China's market champions in sports shoes and sports vests are far from conquering the local market, let alone other countries.

    • Related reading

    Shaping The International Brand &Nbsp; Lining Lost The Status Of "National Treasure".

    Shoe Express
    |
    2011/2/16 14:31:00
    185

    Lining, A Shoe Maker, Has Gone Astray In Brand Marketing &Nbsp, Facing Two Risks.

    Shoe Express
    |
    2011/2/16 11:53:00
    99

    Shoe Enterprises Are Pleased To Advocate Increasing Staff'S "Happiness Index".

    Shoe Express
    |
    2011/2/16 10:46:00
    63

    Corporate Culture Has Become AOKANG'S "Soft Magnet" For Solving Labor Shortage.

    Shoe Express
    |
    2011/2/16 10:43:00
    92

    Helping Children'S Shoes Rank Among The Top Ten Children'S Shoes In China

    Shoe Express
    |
    2011/2/15 14:08:00
    70
    Read the next article

    Shopping Malls Promote &Nbsp; Clothing Prices Are Lower And Lower.

    Wang Bingdong, Secretary General of the Tianjin Department Store Association, said: "overall, the overall price of clothing and clothing products in Tianjin is lower or flat compared with the same period last year. Due to the serious homogenization, from the beginning of new year's day, the intensity of discount sales promotion has been over one wave, and the price is getting lower and lower. "

    主站蜘蛛池模板: 草莓视频丝瓜视频-丝瓜视18岁苹果免费网| 国产在线观看免费完整版中文版| 国产免费av片在线播放| 亚洲a∨精品一区二区三区下载| 一区二区视频免费观看| 韩国v欧美v亚洲v日本v| 日韩成人免费在线| 国产精品自在线拍国产手青青机版 | 巨胸喷奶水视频www网快速| 四虎成人精品无码| 久久综合色88| 嘿嘿嘿视频免费网站在线观看| 污视频在线免费播放| 恋老小说我和老市长| 国产又猛又黄又爽| 亚洲av网址在线观看| 午夜小视频免费| 欧美日韩综合网在线观看| 国产裸体舞一区二区三区| 免费在线观看理论片| a级毛片高清免费视频| 精品国产麻豆免费网站| 小魔女娇嫩的菊蕾| 亚洲色欲久久久久综合网| 99ri国产在线| 狠狠干2019| 国产综合在线观看| 亚洲av无码专区在线观看下载| 黄色污污视频下载| 樱花草在线播放免费| 国产精品入口麻豆免费| 亚洲熟妇中文字幕五十中出| gogogo高清在线播放| 欧美黑人XXXX高潮猛交| 国产福利一区二区三区在线视频| 亚洲欧美激情小说另类| 巨胸喷奶水www永久免费| 欧美另类杂交a| 国产午夜精品理论片| 一边摸一边爽一边叫床免费视频| 色吧首页dvd|