Starting A Pet Shop
Pet shop impression
Shopkeeper Xu Ying is thin and not talkative unless he talks about dogs. Nearly 70 square meters of shops are not too much decoration, almost Can be called "Shabby". On the shelf of the wall, it was filled with a wide variety of dog food, cat food, various kinds of nourishment, ear washing liquid, eye washing liquid and dog house. But it was clean and orderly, and the cement floor was dragged cleanly. There were several dogs in the house and some other dogs kept in their respective cages. In the "pet beauty zone" separated by glass, the pool, electric shower, bathing bully, hair dryer and other equipment were readily available.
[entrepreneurial motivation]
Speaking of starting shop, Xu Ying said he was purely "hit and miss."
After being laid off in 1999, he was raised at home.
Own
Two dogs, "there was no special" dog food "at that time.
Leftovers
The food is served as food. "
In order to make her dog grow well, she began to feed the dog meat, but found that it was not healthy for the dog to eat, and it was easy to get sick.
Later, when someone brought her some imported dog food from abroad, she found that the result was really good. She thought, "there must be a lot of people who want to feed the dog like me." so, her pet service center opened in 2000.
Later, he changed his dog's name to "Xiu Xiu pet shop", one of the earlier pet stores in Zhengzhou, on the Baihua road in the western suburbs.
Because of the demolition, pet store moved to Hongqi Road.
"At first, it was not easy to make a deal.
Because people's habit of keeping dogs is not good enough to change over time.
Xu Ying said that she had been busy for a year in the first year, and had lost the bill.
Monthly turnover is now up to ten thousand yuan.
[business way]
Xu Ying said that dogs have different classes, which seem to have a large market, but if they want to do well in this business, they will not be able to decorate their doors with luxurious decorations.
"After all these years, I feel that apart from the necessary professional knowledge and experience, how you treat the dogs on the door determines whether you can win the trust of the dog owners.
In addition, it is not enough to treat bicycles and driving cars equally.
Speaking of the unique character of business, Xu Ying thought seriously and said, "don't abandon dogs to dogs.
The food sold in a store is first eaten by its own dog before being recommended to customers.
When asked, "if the store looks relatively crude, does it affect the customer's trust in you"?
But through years of experience, I can provide customers with the services he needs most, and help him take care of the dog and cat. Will he still care if your decoration is not enough?
Turning to the more popular alliance recently, she believes that at present, there is a problem of "acclimatized" to foreign brands in Zhengzhou market.
And the reason why they are still guarding this shop is not as open as others, but they are worried that the training is not in place, affecting the quality of service, instead of smashing their own brand.
"Doing this business is based on emotional communication, whether for people or for dogs.
Without enough experience and knowledge, good hardware will not work. "
[business proposal]
For those who want to enter the industry, Xu Ying suggests that the investment should be at least 50 thousand yuan, and the business area will be thirty or forty square meters.
The best place to choose is in a quiet, remote area that does not affect other people.
Nowadays, we all advocate holding certificates, and opening pet shops is no exception.
Now that pet raising has gone out of the initial stage of "not enough to eat", how to distinguish domestication from the sex and breed of the dog, so that the female is beautiful and the litter size is high, and the male is both strong and respectable. How to solve the loneliness of pets? First, we need to spend 10 thousand yuan to train in Beijing, Shanghai, Chengdu and other places for a month and get the "pet beautician" qualification certificate.
In addition to nutriment to keep up with, there are special beauty items. Therefore, it is necessary to invest 10 thousand yuan to invest in pet beauty facilities: bath, 1 electric scissors (around 2000 yuan) and 5 knives (1000 yuan), three or four beauty scissors (2000 yuan), blower, hair dryer, water heater, etc.
20 thousand yuan is used for purchase. In terms of eating, washing, playing, living and other aspects of pet products, 10 thousand yuan is purchased for food including nourishment, 5000 yuan for toiletries and 5000 yuan for other kinds of goods.
Store decoration, shelves and so on also got 10 thousand yuan.
Profit rate: according to the law, investing in pet shops will not make profits in half a year. The gross profit of food and articles is 20%~30% and the hairdressing is about 60%. In accordance with the rent of 2000 yuan / month, the monthly business income of more than 5000 yuan, can be guaranteed.
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