2010 China Fashion Underwear Festival Held In Hunan In November

Many underwear shop owners talk about underwear products, always very helpless: "underwear market flooding, every household has underwear products, a pair of underwear only earn 1~2 yuan."

Underwear in underwear stores generally exist in the following situations: first, the underwear market is flooded, making it hard to make money.

Two, the underwear shop's position on underwear is vague and confused, and there are too many brand names.

Three is underwear store business concept of underwear to stay in the initial stage, the underwear as a supporting product.

Four is underwear store brand concept of underwear is not strong.

The five is underwear store lack of sales methods for underwear.

Six, underwear stores lack brands that can bring value to them.

Now, the potential of China's underwear market is huge, but the whole underwear industry has been short of standardized practices for many years, which is a very important factor that restricts the development of underpants enterprises.

The development of brand underpants has begun to take shape, but to be bigger and stronger, intensive cultivation is still needed.

Whether from the upgrading of domestic consumption market or from the perspective of upgrading the future development of enterprises, it is the best period for underwear companies to create brands.

Those who dare to eat crabs earlier can not only taste the first pot of gold, but also make rules for the industry in the future competition and fight for the right to speak for themselves.

At present, the underwear industry generally lacks knowledge education for consumers to pay attention to the role of underwear and underwear for health. If this is done, the market share of underwear will also be expanded.

There are two things that enterprises need to do at present. One is to improve the quality of products; the two is to enhance the consumer's awareness of consumption, that is, knowledge education and consumption guidance. We must make the quality, technology and brand culture of the brand, and do it in place, and raise it to a certain height, so as to really play a role in guiding consumption, promoting consumption and stimulating demand.

It can be said that the profit margins of enterprises are still very large, and consumers are not not spending power, but they can not attract enough attention. For example, consumers can speed up the frequency of product updates, and they can also expand the market share.

In view of the current situation of the industry, how to make underwear products become a product of underwear shop making money and become a new profit growth point for underwear stores?

Branding and market segmentation

At present, the underwear products on the market are the operation mode of large circulation and market goods.

Products do not have market positioning, no terminal control, resulting in the whole industry is to fight price, no brand effect, consumers do not have brand awareness, consumer underwear products are only necessities of life, there is no deeper consumption concept.

Therefore, under such a market structure, brand positioning of underwear, subdivision of underwear market and brand operation of underwear will have large market space, and enterprises that will enter in advance will become the leading brand of this industry.

The same is true of terminal underwear stores. When others are fighting for prices, enterprises that know how to operate underwear brands and spread underwear culture will become a new leader in the local market.

This will also become a new profit growth point for underwear stores.

Just imagine, a pair of underwear only earn 1~2 yuan, sell 10 pieces a day, only earn 20 yuan; if you sell brand underwear, a underwear retail 28~38 yuan, each pair of underwear will earn at least 15~20 yuan, 10 yuan a day, you can earn 200 yuan.

This is the new profit growth point of underwear store.

As we all know, underwear is the most popular product of underwear shop, and it is also the most unprofitable product.

The brand underwear should be able to match the brand of the two or three line bra, and display and sell the counter to meet the needs of the fashionable, tasty and tide conscious consumers.

Brand underwear should be professionally operated and sold at retail price, so that underwear will become the mainstream product of underwear shop instead of accessories. It is necessary to standardize the operation of the market and make every operator profitable.

New form, national initiative

The underwear festival will cover a number of thematic activities such as "brand exhibition", "model competition", "Summit Forum" and "brand selection".

Professional, popular and forward-looking activities will dispel the public's aesthetic fatigue for simple beauty pageant / exhibition, and the media will also compete for the first report, consumers' word of mouth is heard, and enterprises are fully involved in various activities. The brand communication effect will be dramatically enlarged.

Beautiful economy, shocking eyeball

In recent years, both professional model competitions and civilian draft shows have made a lot of attention.

This fashion underwear model competition not only has many beauties appearing, but will also arrange various interactive links in the semi-finals and finals, enhance the affinity of the activities, and will also fully brand underwear brand exhibition, carry out diversified fashion underwear show, create media attention, and cause eyeball storm.

"Golden Phoenix", Oscar of underwear

"Golden Phoenix Award" will become the highest honor of Chinese underwear industry.

Because the publicity scope of this brand selection is nationwide, and some well-known industry experts have set up standards and audits. The government notary departments strictly check the selection process, and she will become the annual "Oscar" of Chinese underwear.

Participating in the selection will be an excellent platform for enterprises and individuals to show their strength and blockbuster.

Fashion exhibition, linkage industry development

China fashion underwear exhibition will attract the top underwear brands at home and abroad to participate in the exhibition. The 30 underwear models at the scene are on the stage, charming and charming.

Such a top fashion exhibition will surely attract the most purchasing power and impulse buying people to start the fashion demand.

Sponsors will also become fashion designers and guide the development of fashion industry to maximize profit.

Three dimensional bombing, multi-dimensional interactive media offensive

During the underwear Festival, there will be many strong media to launch hard ads for sponsoring enterprises, such as television, newspaper media, radio, network, outdoor and so on.

Long duration, wide publicity, multimedia linkage, better than single media promotion in a short time, will become the strongest voice in many advertising promotion.

Corporate sponsorship, participation, marketing results will be multiplier, and rapidly enhance brand awareness and beauty.

Schedule

1, report to the exhibition: November 2, 2010 - 4 (8:30-17:50, Hunan International Convention and Exhibition Center)

2, opening reception: November 4, 2010 (18:00-19:45 International Seaside Hotel, Hunan)

3, finals and awards show: November 5, 2010 (20:30 - 23:00 Hunan International Convention and Exhibition Center, two floor)

4. Exhibition launch: November 5, 2010 (morning)

5, underwear brand exhibition: November 5, 2010 - 7 (9:00-17:00 first floor of Hunan International Convention and Exhibition Center)

6, Underwear Industry Summit Forum: November 6, 2010 (Hunan International Convention and Exhibition Center News Center)

Charging standard

1, the standard booth 9m (3m * 3M); configuration: exhibition venue, three panels (2.5m high), linen card production, a negotiating table, two chairs, 220V power outlet, two spotlights.

Note: exhibitors should choose double opening booth plus 20% booth cost.

2, light (not less than 36m rent); configuration: exhibition venues, security services, public liability insurance, no facilities.

Enterprise nature, domestic enterprises joint venture abroad

Booth / exhibition period 8000 yuan / booth 15000 yuan / booth 3000 dollars / booth.

Light / exhibition period 900 yuan / square metre 1500 yuan / square metre 300 dollars / square metre.

Scope of Exhibits

Basic underwear; thermal underwear; conventional underwear; seamless underwear; functional underwear; Body underwear; bra; swimsuit; pajamas; sexy underwear; socks; underwear fabric accessories; knitting machinery; accessories.

Exhibition activities

2010 China Fashion lingerie brand exhibition (product exhibition, trade negotiation)

2010 China fashion underwear model competition (model final, fashion show)

2010 China fashion underwear Summit Forum (special forum, trend release)

2010 China fashion underwear brand selection (brand competition, celebrity)

Business cooperation project

2010 China fashion underwear Festival strategic partnership and award sponsorship

2010 China fashion underwear Festival special co Organizer

2010 China fashion underwear Summit Forum

2010 China fashion underwear model competition single title Award

Exhibition liaison

For further details, please contact: 2010 China Fashion lingerie organizing committee.

Tel: (86) -10-8320722683207167

Fax: (86) -10-8320716786307872

Contact: Hu Jintao 13436665930

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