Guangzhou Shopping Center Business Theme Activity Popularity

Sun new world

The 2014 exhibition of sketchwork, "old street in China on the pen tip" and "hundred town search treasure map", was launched by Han Xiaohui, a researcher at the Chinese Academy of fine arts and vice president of the Guangdong Provincial Institute of culture and art.

The holiday of May Day is only 3 days. Most of the citizens in Guangzhou choose to stay in the recreation area.

On the 1 day, the Nanfang Daily reporter interviewed that many shopping centers in Guangzhou were popular and the traffic volume doubled.

Businesses have focused on theme activities as a "secret weapon" to attract tourists, and have joined many public welfare projects to retain their popularity with emotional cards and experience cards.

The traffic volume of shopping malls also soared, and the Dongmen old street was crowded with tourists coming to shopping in an endless stream.

Many shopping centers launch leisure activities around family consumption.

Oriental bathay decorate the whole scene with chocolate theme. Everyday teapots, cameras, toy planes, trains, and even toy robots all turn into chocolate.

The public can not only produce chocolates on the spot, but also experience the "terrible waves" in the "chocolate waves", which are nearly 2.4 meters long and 5.5 meters long, DIY.

At the same time, the Plaza is located in the atrium of the 4 floor atrium in Tianhe Road commercial area, which is held for 3 days.

The model took turns to show up, attracting a large number of people to watch.

A series of artistic activities with the theme of "Scarecrow market" were also launched on the same day.

6 famous local bands and 3 foreign bands will play on the 3 day of the holiday to create fashion parties for the music loving citizens.

In addition, public welfare activities have increasingly become a way for shopping centers to retain their popularity.

The fashion Tianhe joined the graffiti kingdom to hold the first original love illustration exhibition, inviting famous domestic illustrators and cartoonists to graffiti at the scene, more than 40 cutting-edge cutting-edge artists carry on the spot sale of their personal works, and raise donations for public welfare organizations.

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Is it necessary for physical retailing to go to the electricity supplier? For the case of Huarun Wanjia, the prospect is not clear.

According to the National Bureau of statistics, online consumption accounts for more than 10% of the total social consumer goods in 2014. In other words, 10 yuan per one hundred yuan of consumer goods is realized through online channels.

According to ERI (micro-blog) data, the total number of online shopping in China has reached 360 million in 2014, accounting for more than half of the number of netizens.

The proportion of consumption of some core categories on line has reached a relatively high level.

Zhang Xiangli, an analyst at Ai consulting, told reporters that 3C accounted for 50% of the total online cosmetics, and 20% of cosmetics and clothing.

In addition, according to the growth of the online retail market, AI said that in the next few years, especially in the 2014-2018 years, the compound growth rate of online shopping will be around 25%, of which the B2C market is higher, and it can remain at around 35%, which will play a greater role in promoting the whole online shopping.

It can be said that this is a fatal blow to the traditional retail industry with an average profit margin of only 1-2 points.

According to Zhang Xiangli analysis, the traditional retailers do more electricity providers to make use of their own resources advantages, and the pure electricity providers are mostly looking at how to develop their business from the perspective of users and the market.

For example, Huarun Wanjia, the most retail retailer in the country, will emphasize how it can play more efficient and convenient logistics distribution in more than 4800 domestic outlets, rather than thinking about what kind of commodities or value-added services consumers need.

In addition, although the traditional retailers have more perfect offline channels, but when expanding the PC and mobile terminals, they are faced with the problem of multi-channel collaborative development. Whether they adopt the online or online parity or the differentiation strategy under the online and offline differentiation has different mysteries for different enterprises.

At the end of March, Huarun "e Wanjia" just announced that in order to grab traffic, it announced that three special discount products with a discount of up to 50% a day would be available for consumers to buy before May.

Pure electricity providers do not have this kind of trouble. What single product discount promotions and which do not do activities are all about hand to hand fight, and traffic is always retained on the same platform, and the operation cost is low, and the impact is not large.

If traditional retail fails to coordinate the relationship between online and offline, the most likely one is internal friction, that is, heavy traffic flows from heavy entities to light lines.

Hu Chuncai suggested that the pformation of traditional retail enterprises could be targeted at regional platforms.

"First, we can maintain our own scale advantage. Two, we do not need to take too much risk to expand the volume of pactions by using other people's pactions.

For example, to do 1 billion of the paction volume, I will do it purely. I will invest very much. If I make use of other people's resources, I will not make money, but I will make money if I do not lose money.

I used to lose 3-5 billion a year, but now I only lost 50 million, which is equivalent to making 2.5-4.5 billion.

He explained that with less cost and low risk, we should guard the intersection of the development of electric business. Once we prove that this is the right direction, we can only win the chase.

Even if the result is like Germany and the United States, the electricity supplier is just like that, but it will not cause too much loss as a supplement to a physical store.