Is Physical Retailing Going To The Electricity Supplier?

According to the National Bureau of statistics, online consumption accounts for more than 10% of the total social consumer goods in 2014. In other words, 10 yuan per one hundred yuan of consumer goods is realized through online channels.

According to Ai Rui consulting [micro-blog] data, the number of online shopping in China has reached 360 million in 2014, accounting for more than half of the total number of Internet users.

The proportion of consumption of some core categories on line has reached a relatively high level.

Zhang Xiangli, an analyst at Ai consulting, told reporters that 3C accounted for 50% of the total online cosmetics, and 20% of cosmetics and clothing.

In addition, according to the growth of the online retail market, AI said that in the next few years, especially in the 2014-2018 years, the compound growth rate of online shopping will be around 25%, of which the B2C market is higher, and it can remain at around 35%, which will play a greater role in promoting the whole online shopping.

It can be said that this is a fatal blow to the traditional retail industry with an average profit margin of only 1-2 points.

According to Zhang Xiangli analysis, the traditional retailers do more electricity providers to make use of their own resources advantages, and the pure electricity providers are mostly looking at how to develop their business from the perspective of users and the market.

For example, Huarun, which is the largest retail store in the national store, will emphasize how it can play more efficient and convenient logistics distribution in more than 4800 domestic outlets instead of thinking about what kind of commodity category or value-added services the consumer needs.

In addition, although the traditional retailers have more perfect offline channels, but when expanding the PC and mobile terminals, they are faced with the problem of multi-channel collaborative development. Whether they adopt the online or online parity or the differentiation strategy under the online and offline differentiation has different mysteries for different enterprises.

Huarun just launched on the end of March.

In order to rush to traffic, it announced that three discounts of up to 50% of the special items would be available for consumers to buy before May.

Pure electricity providers do not have this kind of trouble, which single products discount sales promotion, which do not do activities, all are hand to hand fight, traffic is always retained on the same platform, and

Lower, less impact.

If traditional retail fails to coordinate the relationship between online and offline, the most likely one is internal friction, that is, heavy traffic flows from heavy entities to light lines.

Hu Chuncai suggested tradition

Transformation of electricity providers can be targeted at a regional platform.

"First, we can maintain our own scale advantage. Two, we do not need to take too much risk to expand the volume of pactions by using other people's pactions.

For example, to do 1 billion of the paction volume, I will do it purely. I will invest very much. If I make use of other people's resources, I will not make money, but I will make money if I do not lose money.

I used to lose 3-5 billion a year, but now I only lost 50 million, which is equivalent to making 2.5-4.5 billion.

He explained that with less cost and low risk, we should guard the intersection of the development of electric business. Once we prove that this is the right direction, we can only win the chase.

Even if the result is like Germany and the United States, the electricity supplier is just like that, but it will not cause too much loss as a supplement to a physical store.