Sino British Clothing Design Education Cooperation Promotes Original Brand

　　 What is the spark of Sino British clothing design education cooperation?

about Clothing design Nowadays, there are more and more copycat editions, and often new clothes come on sale, and all kinds of "clones" emerge. The originality of designers will benefit a large number of people. Although China's textile exports account for about 1/5 of the world's total, there is a lack of original brands. Because the clothing market changes fast and the cycle is short, some enterprises do not have the time. Some have no funds to research, develop, design and innovate. Instead, they habitually imitate and follow suit. A highly repetitive issue of the brand is downplaying its uniqueness and centrality in the public mind.

It is gratifying to note that recently, Ningbo International Costume festival The closing show - the original design conference of collaborative innovation between Chinese and British students arrived on schedule.

The conference is a series of "INTREX" brands, including Zhejiang Textile and Fashion College, United Kingdom University of Manchester, Bei'an pun University, Saul Ford University and so on. Original Costume Works. The exhibition shows all the works from 260 sets of Sino British collaborative innovation projects.

For this release, INTREX brand helmsman Zhu Shuchuan said: "if our brand has not yet found the way to communicate with the international front, and has not created the clothing life that everyone agrees with, then let us once proud" made in China "should give more confidence to make some breakthroughs!

　 "What we do is original!"

"The purpose of our release is to promote the original spirit of INTREX brand, to show the original design works of Chinese and British college students, and to promote the concern and thinking of original design in the industry. Original design Atmosphere. INTREX is an enterprise from the UK and landed in Ningbo. The main reason why it chose to make efforts in Ningbo is the original spirit of this land. YOUNGOR, Shan Shan, Luo Meng and other senior statesmen were bred in Ningbo, and they have always relied on Ningbo red gang as the basis for their originality. I wonder if you have seen the opera "Hong Bang tailor" jointly built by the Central Opera House and Ningbo performing arts group, which is the capital that we Ningbo costumes are proud of. Look at the original clothes, look at us, we have the strength to do it! "Zhu Shuchuan confidently said.

Fashion is not a field that can easily survive. It often needs innovation and needs to be changed. Under such circumstances, designing talents is a very important issue. According to the introduction, INTREX is an international inclusive and aesthetic standard man made by Chinese and British fashion designers and design teams. brand 。 Song Fujun, Secretary of the Party committee of Zhejiang Textile and Fashion College, said in his speech, "the collaborative innovation project between Chinese and British students" is the crystallization of deep cooperation between the college and the three party, INTREX and British Embassy Cultural and educational exchange. In May last year, after the signing of the Sino British collaborative innovation project, INTREX also became an internship base for Chinese students in Zhejiang textile and Garment Technology Institute.

In fact, "Sino British collaborative innovation project" can be said to be natural. A few years ago, 13 of the 12 famous universities in the UK Textile and clothing At the invitation of the Ningbo Municipal Bureau of education, the field experts attended the Sino British cooperation seminar on higher education. They have conducted extensive technical exchanges and cooperation with the relevant heads of more than 20 universities in Ningbo and more than 80 representatives of more than 30 textile and garment enterprises. The purpose of the negotiations is to achieve comprehensive cooperation between government, universities and enterprises through education projects in the process of internationalization of education, and to establish long-term and effective partnership.

　　 The academy is "British".

When a reporter asked if a brand is too concerned about market experience and is not very academic, whether it will be short of commercial value, Zhu Shuchuan denied this view. He said: "the biggest feature of academy design is that it is unconstrained. This is where the power of originality lies. Our brand originated from Britain, and its "British" spirit is its characteristic. In addition, the idyllic natural color of Britain and its unique small broken flowers and checker patterns are the symbolic symbols of INTREX. clothing It takes quarter to quarter design and takes some time to create its own style and establish its own identity. As a result, in addition to the design and control of INTREX, apart from the team of Sanjeev Davidson, the chief creative officer of the UK, we also hired the French PECLERS studio and the Japanese buyer UCHINO NOBUHIKO as consultants. Therefore, both originality and market value are our advantages.

INTREX's requirements for details are as rigorous and meticulous as British gentlemen, ensuring that the quality of garments is on the same starting line with international brands. In the spring and summer of 2015, the main color of INTREX was blue and changed in lightness and purity. Sanjeev Davidson said, "we brand Advocating urban leisure, any dainty man can be refreshed from head to toe in the store. The pattern scarf is specially designed for INTREX this season, while the British casual shoes are more helpful.

The 3 series of nearly 100 sets of clothing are characterized by neutralization. In recent years, masculinity of men's wear and masculinity of women's clothing have become increasingly prominent. In particular, the theme of "artist" is to paint the English pastoral oil painting with a splash ink on the fabric, trying to foil a rustic feeling close to nature. "Men are becoming more and more tired in this fast-paced society. Such a color is filling their emotional gap. Pastoral consciousness and colors may dominate future urban life style men's clothing. Sanjeev Davidson said. In addition, INTREX always adhered to the high quality fabrics made of cotton, linen, wool and other natural environmental protection products in Europe, America, Europe and Japan and Turkey, which is in line with the current international environmental protection concept.

Chinese men pay more and more attention to their personal image and high quality life. There is reason to believe that the brand of men's clothing with colorful lifestyle will be more and more.