Personalized Demand Determines Design Power To Boost The Clothing Market.

Designer brand boosts clothing industry stable recovery

In China

After the downturn in recent years, the debut of China International Fashion Week has seen a 30% increase for the first time.

Li DQI, chairman of the China Fashion Designers Association, said that China's garment industry is on the rise.

In October 28th, the three quarter of 2014, jointly compiled by China economic prosperity index research center and the State Statistical Bureau, China Economic Prosperity Monitoring Center.

The prosperity index shows that in the three quarter of this year, the apparel industry realized a total profit of 27 billion 390 million yuan, up 18.8% from the same period last year, the growth rate increased 5.9 percentage points over the two quarter, and maintained an upward trend for two consecutive quarters.

In addition, the total export volume, total profit and total tax growth rate of domestic garment industry increased in the three quarter.

Statistics from the China National Business Information Center also showed that in September, there were hundreds of key retail enterprises in China.

The volume decreased by 0.4% compared with the same period last year, but the decline was narrowed compared with last month.

This set of data supports Li's view.

Coincidentally, there was news yesterday that the first garment industry fund in China had been registered and the fund was co sponsored by China research international and jointly with several listed companies such as Bosideng, XTEP, Semir and so on, with a registered capital of 500 million yuan.

The analysis pointed out that as one of the traditional manufacturing industries, the garment industry has been losing its profits. Now it is actively pforming and upgrading and gradually getting rid of the price competition pattern.

Subversion of the scale garment industry into small and beautiful

Analysts believe that it is China now.

The adjustment period is also the industry reshuffle period.

In this regard, Li DQI said that after a period of time, China's garment industry was developing rapidly. Because of the large market, it is easy for enterprises to expand the scale. However, when the scale is large enough, there will be problems, for example, from sports brand to leisure brand to product of a series of popular brands.

Large scale, often thousands of stores, the front line is too long, once the product is out of question, it will be backlog on the terminal.

The clothing industry is very easy to make money, to negative growth.

Today, the domestic tradition

We need to tighten our industry segments and change the past large-scale production of single products.

In October 20th, the United States went into the children's clothing market and entered the first group of children's clothing sales in 3-5 years. Yesterday, the seven wolves entered e-commerce and released the Internet brand of Wolf Totem shirts.

Li DQI told an interview with Beijing Commercial Daily reporter that nowadays, the consumers' aesthetic level is higher and higher, emphasizing individuality. In the past, large scale and large quantities of clothing could no longer satisfy the needs of consumers.

Therefore, whether from international or domestic development, the future will belong to small batch, multi variety and distinctive design.

"This trend is forcing.

It is necessary to have accurate positioning and clear style to occupy a certain market.

It's impossible to design a suit that will make the whole country wear. "

At present, some large scale brand enterprises in China are constantly subdividing the market and carrying out multi brand operation.

Under a group, each brand is targeted at an established target market.

Strengthening the brand of buyer designer and promoting shuffling

When tradition

Struggling to regain market opportunities in the adjustment of digestion inventory, designer brands are gradually landing at major department stores and main business platforms.

Xidan's old Buddha's four floors are all located in the designer's brand at home and abroad. There are many high-end brand designers in the overseas Chinese shopping center.

At the same time, the outstanding designer's works are being driven by fashion buyers into fashion collection stores and professional e-commerce platforms.

Buying is considered to be

The important bridge between works and designer brands.

Li said that the buying system is fundamentally different from the clothing sales of department stores in the past. Buyers are the spokesmen of the market. They have a choice.

"The team that hopes to buy a hand can grow rapidly in China, which is very important for the development of China's fashion industry, especially for the improvement of China's design level."