"Cheap And Good Quality" Was Removed From &Nbsp; What Was Made In Zhejiang To Retain Overseas Shoe Traders?

Last week, a European customer came up with two jackets in front of Ge Junjie, a foreign trader in Yiwu.

These two pieces.

When the beautiful hat of "cheap and fine goods" was stolen by Southeast Asian countries such as Vietnam, Thailand and Kampuchea,

What makes Zhejiang rely on overseas customers?

Zhejiang

As a big province of foreign trade, the increase of export 4.1% is not very beautiful.

But in such an international environment, it is particularly difficult.

Customs statistics show that in January, China's foreign trade import and export value was US $272 billion 600 million, down 7.8% from the same period last year.

Of which, exports were 149 billion 940 million US dollars, down 0.5%.

Many of the major export provinces showed a downward trend in exports: Guangdong, Jiangsu, Shandong and Beijing fell year by year, with the decline of 9.2% in Guangdong, a major foreign trade province.

Exports from Zhejiang, Shanghai and Fujian increased, with the highest increase in Zhejiang.

According to Hangzhou customs statistics, exports of clothing, furniture and footwear grew faster in January.

In January, Zhejiang exported clothing, furniture and footwear for 2 billion 900 million US dollars, 890 million US dollars and 780 million US dollars respectively, up 9.4%, 5.2% and 5.8% compared to the same period last year, and three of them accounted for 22.8% of the total export value of the province.

Path one

Insist on positioning high-end

For AOKANG group, a big exporter of leather shoes in Zhejiang, this question is very good.

Li Haijun, head of AOKANG group's foreign trade department, said that their enterprises adhere to the road of strengthening foreign trade instead of going abroad, insisting on positioning high-end products and implementing AOKANG brand's globalization strategy.

AOKANG group exported about 3000000 pairs of leather shoes last year, with a total sales volume of US $about 50000000, an increase of about 20% compared with 2010.

Li Haijun said that if the factor of Spring Festival was excluded, the group's export growth in January this year was around 10%. It is estimated that 3 million 500 thousand pairs of leather shoes will be exported throughout the year, and the sales scale will reach 60 million US dollars.

Li Haijun said that AOKANG will continue to take the middle and high-end line this year.

At present, AOKANG's customers are mainly in Europe.

Last year, after the EU lifted anti-dumping duties on Chinese leather shoes, AOKANG's orders grew very fast, like AOKANG's largest customer in the European Union, GEOX (the top five of global casual shoes). Orders for last year increased by more than 50% over the previous year.

Sixty, Camens and other brands from Italy and Germany are discussing this year's cooperation with AOKANG, and expect orders to grow by more than 10%. In addition, AOKANG is developing new customers in North America and Southeast Asia and striving to enter the mainstream market.

"No matter how the European and American market is changing, there will always be middle and high-end consumer groups. Some enterprises can't resist the withdrawal, and AOKANG will be able to win these shares a little bit."

Li Haijun said that at present, the price of AOKANG's leather shoes export is about $20 / double, which is twice the price of other leather shoes export enterprises in Wenzhou.

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Path two

Adapting to changes in consumption in Europe and America

Zhejiang's spring wind powered Limited by Share Ltd's motorcycle is directly proportional to the displacement and price. Last year, they developed more than two 800CC motorcycles with large sales volume. The sales volume is very small. At present, the orders are mostly concentrated in the middle and low end products of 500CC and 600CC, accounting for about 95% of sales.

Last week, a European customer came up with two jackets in front of Ge Junjie, a foreign trader in Yiwu.

These two garments are samples sent by Vietnamese manufacturers, 5 dollars per piece.

Foreign businessmen promise that Ge Junjie can do the order as long as GE Junjie can offer the same price.

But this human relationship, Ge Jun Jie can not afford to endure: "now from the domestic manufacturers to produce the same clothes, according to this year's raw material prices and labor costs, at least 50% more expensive than Vietnamese enterprises."

When the beautiful hat of "cheap and good quality" was snatched by Southeast Asian countries such as Vietnam, Thailand and Kampuchea, Zhejiang's manufacturing would be blocked.

Information released by Hangzhou customs yesterday showed that in January this year, Zhejiang achieved an export of 20 billion 30 million US dollars, an increase of 4.1% over the same period last year, 4.6 percentage points higher than the national average.