Luxury Industry Also Crossover

Imagine driving a Chanel luxury sports concept car?

Armani believes that "the scope of brand development is not wide enough.

In the Armani brand series, from the 2.3 million yuan set of advanced customized fashion Armani Prive series, to a suit of about thirty thousand yuan Giorgio Armani, and then to hundreds of dollars of Armani low price brand series, the product positioning from high to low has arranged more than a dozen different sub brands.

These brands have their own distinct brand positioning so that customers can distinguish.

Different channel types are adopted to prevent conflicts between brands.

On the other hand, there is a certain connection between brands.

In addition to brand extension, Armani has also conducted extensive operations.

However, Armani did not stop in these categories: he extended the brand to other categories, such as Armani house (furniture), Dolci (candy), and Armani flower (flower).

Armani recently entered into a real estate investment agreement with Emaar group. In 2011, 14 Armani hotels were established.

This has expanded the brand sector for Armani.

With the success of men's wear, Paul Smith has extended its fashion to women's wear.

In addition, Paul Smith has a keen sense of business and the market. It often works with different units and brands to launch cross-border series, and even motorcycles. In 2005, he cooperated with motorbike manufacturers in the Triumph by Paul Smith product range, including limited edition motorcycles, jeans and motorbike drivers' jackets, etc., which also counted Paul Smith for many years.

In the same year, Paul Smith collaborated with another sporting goods manufacturer Burton to produce Burton Mark XIII collection for skiing and related apparel.

In addition, it is even more delicate to produce Paul Smith special water bottle packaging with Evian, a mineral water producer.

In fact, Paul Smith has become a household name in many countries, and its brand has now been sold to more than thirty-five countries.

In Japan, Paul Smith has nearly two hundred branches, while Paul Smith personally manages the development of the brand in Japan, including location of shops, showing the importance of the Japanese market for Paul Smith.

So far, apart from 14 stores in the UK, the fashion kingdom of Paul Smith has been spread over 35 countries in the world, including 12 main lines, including mainline Paul Smith and Paul Smith Women. Besides men's wear, women's wear and children's wear, there are jeans, perfume, watches, eye glasses and family products.

Among the top luxury brands, there are cars besides clothing.

The cross-border cooperation between clothing brands and automobiles began at the beginning of the last century.

In 1920, the French Ettori Bugatti led the Bugatti Royale car to customize a suitcase, which was made by Emile Herm s, which is the earliest love story of luxury goods and cars.

More than 80 years later, the top two brands joined hands again to launch the Bugatti Veyron Fbg par Herm s.

This is a bright and passionate love between a "saddle maker who loves cars" and a "horse loving carmaker".

The special edition is distinguished from the Hermes handmade interior decorations, leather products and classic ornamentation.

The V-Max motorcycle, which was launched not long ago, is also a masterpiece of Hermes.

The car is made of highly textured cortical materials, from headgear, seat, wheel cover, saddle saddle, Che Dadeng to even exhaust pipe, and Herm s is making great efforts to customize.

This car has extended the excellent craft of Herm s on leather products and the technology of Yamaha company, which is a rare classic of industry and fashion in recent years.

The most frequent cooperation with fashion luxury brands is MINI. You can see LV version MINI, Paul Smith version MINI, Versace version MINI by Baidu.

But MINI even came to London's senior underwear brand Agent Provocateur to tailor a lingerie version of MINI for him.

Pink and black strong impact, with fancy chrome plating.

As a special tribute to Gucci's creation of 90th anniversary, Gucci and Fiat first worked together to launch the Fiat 500 special edition 500 by Gucci.

The car is specially built by Gucci creative director Frida Giannini, representing the perfect fusion of Italy's two leading brands, exquisite workmanship and popular style.

The Peugeot Gucci green - red - green stripes outline the outline of the car, covering the entire outer edge, connecting the appearance and interior decoration of the car.

Stripes can be seen everywhere inside the car, such as seats, shifting rods, key shells, carpets, and innovative exquisite seat belts.

In February 2011, Jaguar concept car C-X75 was awarded the Louis Vuitton 2010 classic concept car award in Paris.

This extended range electric super running concept car is a tribute to those outstanding designers who have achieved today's Jaguar.

The design concept is highly natural, fluent, concise and elegant.

The Louis Vuitton classic concept car award was set up in 2005 to celebrate the most potential concept vehicle in the coming competition.

This is the bugle for the top luxury brand LouisVuitton to move towards the automotive industry.

Essence is to celebrate Infiniti.

Versace and Lamborghini have launched the Versace-Lamborghini Murcielago LP 640 sports car by the opportunity of the Paris International Auto Show and the celebration of Milan fashion week.

The design team of the two sides worked closely together to give Murcielago LP 640 a more flexible compartment.

The special edition only produced 10 cars, and the major change is in a bright pearl white coat and matching protein color accessories.

A series of hand made custom series accessories, respectable and high quality accessories give drivers a noble and elegant style.

Even the high Chanel did not refuse the temptation of the car.

With the help of the design of Hongyi University of Korea, Chanel has launched a luxury sports concept vehicle Fiole, which hangs the "Chanel" logo.

Its shape design is smooth, like metal flowing, in order to cater for the unique temperament of Chanel brand, the concept car is only black and white.

If Fiole can mass production, it may become the new darling of the automotive industry.