The Marketing Of Dragon Spring Marketing Is &Nbsp; The Price Index Has Declined Slightly.

First, the general situation of the recent fabric market is summarized:

Since February 6th (the 15th day of the first month of the Chinese lunar calendar), China's Textile City dragon year spring has opened up to the recent traditional marketing day by day, and the number of counterpart merchants across the country has increased gradually. The spring and summer sprayed fabric and knitted fabrics interact with each other, and the turnover of many kinds of fabrics grows day by day. The flower type is new and sells at a fair price. The marketing of fashion and creative fabrics continues to be smooth. Many Shaoxing textile enterprises have joined the ranks of independent research and development. The speed of new product updates is accelerating, and the styles of products are increasingly diversified. product R & D efforts are constantly increasing.

Two, textile major price index analysis:

The 20120220 price index of China Keqiao textile index closed at 106.57 points, down 0.07% compared with the previous period.

The current price index fell 0.18% compared with the beginning of the year, up 1.52% last year. Judging from the first class classification, the price index of raw materials and clothing fabrics decreased, and the total price index declined slightly. However, the price index of grey fabrics, home textiles, clothing accessories and other accessories increased unequal, which restricted the decline of the general price index.

Three, recent price index operation analysis:

1. international oil price shocks are rising and polyester raw material prices are rising and falling. Cotton prices continue to show a trend of upward trend. Recent international crude oil price shocks upward, upstream polyester raw materials PTA, MEG market prices are mixed, for example, PTA East China market lower spot negotiable price in January 13th in 8750 yuan / ton, to February 17th in 8950 yuan / ton; MEG East China market lower spot negotiable price in January 13th in 8480 yuan / ton, to February 17th in 8150 yuan / ton; Jiangsu and Zhejiang semi light polyester chip cash acceptance low negotiation price January 13th in 10950 yuan / ton, to February 17th in 11150 yuan / ton, price center of gravity than the beginning of the spring showed a trend of shock. Domestic cotton prices continue to show a trend of growth, for example, domestic 328 grade cotton in January 13th received 19246 yuan / ton, until February 17th, 19553 yuan / ton, up 307 yuan / ton; 229 cotton in January 13th reported 20468 yuan / ton, February 17th to 20782 yuan / ton, up 314 yuan / ton.

2. this year's development prospects are not optimistic, and the industry will enter a turning point. The development speed will slow down, and the polyester Market in recent years is weak. At present, some SMEs are afraid to take orders due to the rising cost of labor and other exchange rates. Some low-end orders continue to transfer to Southeast Asian countries, and the trend of transfer is more obvious. Spin As a competitive industry, garment industry will still face greater difficulties and challenges. At present, the speed of textile and garment enterprises can not keep up with the speed of cost rising. The development mode based on quantity has ended. SMEs are not optimistic about the development prospect of 2012, and the speed of development will slow down. The industry will enter a turning point to achieve transformation and upgrading. Recently, the marketing atmosphere of the polyester and silk market in China's textile city has shown a downward trend. The quotation of polyester has shown a soft trend. Polyester sales have been running down for a long time, spinning production and sales have dropped, polyester stocks have increased significantly, the pressure of enterprise inventories has appeared, and the Department of discount promotion of polyester has increased. Because of the relatively limited order taking place of weaving factories, the shortage rate of labor shortage is insufficient. The upstream polyester raw material market is relatively insufficient for supporting the polyester market, because the downstream demand is insufficient, resulting in a weak downward trend in polyester market. Second, "four major run-up projects" to speed up the upgrading of light textile city. The Chinese Textile City in the year of the dragon will speed up, and the market management department intends to introduce four powerful new measures to improve the market credit system, market self-discipline mode and market operation and operation rights protection mode, pay attention to creative protection, prevent and control market risks, and accelerate the transformation and upgrading of the textile city. According to the development characteristics of Shaoxing textile industrial cluster and professional market, this year the market will focus on promoting the "four major run-up projects" to help market transformation and upgrading. Among them, "deepening the protection and development of new elements in the market" project includes the establishment of high-level innovation. Pattern The rules and standards for determining copyright disputes shall be used to solve the copyright disputes in a fair, convenient and fast manner. These four major run-up projects include "promoting the healthy development of e-commerce in the market", "deepening the protection and development of new elements in the market", "building a deep market service management platform", and "perfecting the operation mechanism of market operation and safeguarding rights". Shaoxing county will further improve its market operation and operation rights protection mechanism. By perfecting the credit information mutual evaluation function of credit China Light Textile City Network and the exposure function of credit warning and breaking the law, it will timely publicized bad credit information, improve the format contract of textile purchase and sale contract of China Textile City, elaborate the way of payment and dispute resolution, effectively guard against the risk of transaction through pre - and in the event, and help operators to prevent operational risks, and avoid and reduce additional losses.

3. Xiao Shaochun cotton yarn price stable small rise market volume is relatively insufficient. Upstream cotton spot prices continue to push up, driven by the continuous rise in cotton prices, domestic market and manufacturers of pure cotton yarn prices have steadily risen, but the overall volume of transactions has declined. The yarn Market in Xiaoshao area is flat, the atmosphere of the transaction is still weak, and the pressure remains. Xiao Shaochun cotton yarn prices rose steadily, but the market volume is relatively insufficient, the market sales atmosphere is flat, the actual demand is not big, the enterprise still mainly by the shipping. China Light Textile City Qian Qing raw material market 21S pure cotton knitted yarn Anhui Huayang produced / first class January 13th main quotation 24500 yuan / ton, until February 17th the mainstream quoted price 25000 yuan / ton (rises 500 yuan / ton). 32S cotton combed yarn Shandong Zhongyuan produced / first class goods in January 13th, the mainstream quotation was 30300 yuan / ton, until February 17th, the mainstream quotation was 30500 yuan / ton (up 200 yuan / ton).

4. grey cloth turnover rose slightly. In recent years, the turnover of textile products in Textile City has gone up slightly. Since the opening of the dragon spring city, the traditional marketing of textile mills has been spreading day by day, and the opening rate of some weaving factories in Xiaoshao area has increased. However, due to the shortage of labor shortage, most of the market operators have increased the stock of marketable grey goods, resulting in a slight increase in the turnover of grey fabrics. Recently, natural fiber grey cloth, chemical fiber grey cloth and blended fiber grey cloth have been rebounded unequal day after day, and the price of grey fabric has picked up slightly, pulling the grey fabric. Price The index picked up slightly.

5., the fabric price index has declined slightly, and there has been a shortage of popular fabrics. Since the opening of the dragon spring city, the traditional market of light textile city has increased slightly after the Lantern Festival. Recently, marketing has been spreading day by day, with many interactive fabrics, fashionable and creative fabrics, and small batch and lots of transactions. However, the turnover of public fabrics is still relatively insufficient, and some small and medium businesses are still on the low side, which is still insufficient compared with the early spring festival. In terms of the overall market, most of the retail market is relatively large, but the spot listing is still relatively insufficient. Some of the small and medium-sized business outlets are still underperforming spot orders and order taking. The cotton fabric, polyester fabric, polyester cotton fabric and nylon fabric turnover in garment fabrics showed an uneven trend of decline, which led to a slight decline in the fabric price index.

Four, post market price index forecast

The people's Bank of China decided to reduce the deposit reserve ratio of deposit financial institutions by 0.5 percentage points from February 24th. This is the first time this year the central bank has lowered the reserve requirement ratio for the first time. After nearly 3 months, the last reduction was the same as last November 30th, and the central bank once again lowered the reserve requirement ratio. According to the calculations, the liquidity of the banking system will be RMB 400 billion yuan once the reserve requirement is lowered. It is estimated that the traditional textile and trading areas of the textile city will continue to increase, and the sales of creative fabrics will continue to be smooth. Some of the former shops and factory stores are selling new fabrics with innovative design and quality. The new styles of spring and summer fabrics will gradually increase, and the overall market turnover will be promoted. Because of the transformation and upgrading of products, creative fabrics will continue to be smooth. Some textile companies aim at improving their product quality and implementing differentiated strategies, and attract customers with their own strength advantages. Finally, they will get rid of the disadvantage of price vicious competition. The fabric will be improved in design and innovation.