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In Order To Save Face, Everyone Loves "Luxury".

2012/2/24 8:39:00 13

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Some people are obsessed with luxury goods and always hold the vision that they can't afford to buy, but never stop.

Luxury goods

Brand is popular in China, which is not new. But nowadays, some luxury goods bags are also popular among consumers. Many large online sales platforms in China begin selling luxury bags, which are not cheap, but sales are very impressive.

Moreover, many counterfeit luxury shopping tickets are also being purchased.

What do consumers think of buying luxury shopping bags? What is the purpose of consumers buying counterfeit shopping tickets? What kind of people have a strong desire for luxury goods? A survey was conducted.

A total of 945 consumers took part in the survey. Among the respondents, men accounted for 74.81% and women accounted for 25.19%. Among them, 1.06% were below the age of 20, 21 were -30 years old, 12.28% were 31 years old, -40 years old, 59.36% years old, 41 years old -60 years old, accounting for 27.30%, accounting for professional, accounting for Ph.D., Ph.D., accounting for 25.19% yuan, monthly income of less than RMB yuan, accounting for RMB yuan, Yuan Yuan -8000 yuan, Yuan Yuan -10000 yuan, accounting for $21 yuan.

Famous brand "shell" is popular.

Knapsack, Cartier watch...

These can be thousands of yuan high priced luxury goods, in China, you can find a lot of young fans who are 30 years old.

But are these young people really rich people? Obviously not.

Many young people buy luxury goods at the expense of overdraft, eat their own food, and become a "negative generation" for expensive experiential consumption.

However, even if the credit card is not brushing up, it will not be able to catch up with the pace of luxury renewal.

It is not necessary to say that the counterfeit products are flooded.

Reporters on Taobao random input: famous brand shopping bags and other keywords, immediately 414 related search results jumped out.

These luxury paper bags include many international brands, such as Chanel, LV, Burberry, Dior, Gucci and so on.

These bags are of various shapes. The LOGO on the package is clearly visible. The price ranges from 5 yuan to 100 yuan. On the sales record, the reporter found that a Taobao brand shop sells a famous brand Chanel paper bag gift bag shopping bag of 5.98 yuan. This shopping bag is popular, and 385 items have been sold in 30 days.

Many Gucci paper bags, priced at 5 yuan, are also popular. The best seller has sold nearly 100 pieces of "European and American brand Dior Dior gift bags, paper bags and shopping bags" in the near future.

According to the survey, 92.80% of respondents said they would buy counterfeit luxury shopping bags, and only 7.20% did not buy them.

It has to be said that there are many fans who are cheap and can satisfy the vanity of consumers.

Bags are on the street.

For the purchase of counterfeit luxury shopping bags,

consumption

What is the opinion of the respondents? The survey shows that 72.17% of respondents believe that this behavior shows that buyers have a strong vanity; 21.80% of respondents believe that luxury shopping bags are generally more beautiful and can be pursued; 6.03% of respondents believe that carrying luxury shopping bags on the street is a taste of performance.

Among those who want to own luxury shopping bags, they think they can't afford luxuries, and can buy a cheap handbag to satisfy their vanity. They mention 3.39% of the envy of the street. 37.99% of them occasionally buy luxury goods, and 55.87% of them think they are beautiful and fashionable. They can consider buying cheap shopping bags. They look good and enjoy themselves, no matter what others say, 2.75%.

Reporters randomly contacted consumers who bought luxury paper bags on the Internet. A buyer told reporters that she bought this kind of paper bags for the purpose of loading some odds and ends.

"Anyway, it's not expensive. People look at me with envy."

She also said she belonged to the salaried class, and she belonged to luxury goods. She could only hope and sigh. With these paper bags, she could lead a luxury addiction.

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The whole set of fake goods is realistic.

The operators with "forward-looking spirit" have begun packing and selling the tag, accessories and manuals of famous brand luxury goods.

The owner of a Taobao store told reporters that the store also had evidence for shopping invoices, and could print relevant data according to customer needs.

Shopkeepers told reporters that their paper bags belonged to imitation, so the price was not expensive, but the brand LOGO was clear, the quality was good, each paper bag was around 8 yuan, so it was well received. Many consumers bought ten.

He told reporters: "at the beginning, it was a clothing business, but there were too many competitors.

Nowadays, more and more people like famous brands, but most people's economic strength is limited, so many people can only choose second-hand goods or goods.

Especially for those who need gifts, if the accessories are complete, even if the inside items are secondhand goods and goods, it looks like that.

How many people will buy such a complete set of fake goods to give to people? 85.08% of the respondents will buy it, and 14.92% of the respondents will not buy it.

A buyer said that he had bought a copy of the luxury package on the Internet before he was ready to give it away, but the bag was not packaged. In order to make her face look good, she bought a paper bag in a paper bag sales shop, and also bought a small ticket.

"It's also a pleasure to send people out and receive gifts."

Luxury consumers in China are on average 15 years younger than European luxury consumers and 25 years younger than American luxury consumers.

Europe and America have gone through the age of luxury, and China has just begun.

The crazy buying of famous brand bags reveals the embarrassing distance between young people's economic strength and high consumption.