Tinkling Cat And Bosideng Join Hands In The Children'S Wear Market.
When the calendar turns to December, 2011 will soon fall into the curtain of history in the march of the years. Hopefully 2012 is coming slowly! Looking back to the road of 2011, JINGDING cat has gone through the ups and downs, and has passed through an extraordinary road.
At the beginning of 2011, Bosideng formally announced that through increasing capital and expanding stock and other ways, huge amount of money was added to the jingle cat, the first and the only world famous clothing enterprise in China.
As China's ten largest brand of children's clothing, JINGDING cat has rich experience in design, procurement, production and sales through over ten years of market accumulation and market inspection, and has formed a unique brand style, has accumulated a large number of stable and loyal consumer groups, and now has more than 1000 terminals in the world. Over the past decade, children's clothing industry has been established and still can maintain such brisk brand vitality. JINGDING cats are definitely few examples. Even under the circumstances of the 09 year financial crisis, we still maintain the astonishing speed of annual sales growth of over 30%.
In 2011, with Bosideng's capital increase in "tinkling cat", the brand gained stronger support. Against this background, Ding Ding cat took turns to attack children, and in July joined the CCTV children's channel and other professional children's media, set off a new wave of "tinkling cat" brand communication, and rapidly expanded the "JINGDING cat" in the children's clothing market's leading edge.
In March and July, tinkling cats were stunning at the Beijing National Exhibition and the Shanghai CBME pregnancy baby show. In order to achieve the best results of the exhibition, the exhibition area and the quantity, style, type and layout of the exhibition products have been carefully arranged. During the exhibition, "tinkling cat" carried out splendid activities such as the latest fashion trends of children's wear, on-site Fashion show, brand promotion and so on. During the exhibition, the "JINGDING cat" has been widely seen and praised.
Over the years, tinkling cat has been committed to social responsibility and public welfare. Through sponsoring all kinds of children's competitions, we strive to create more stage for children to show themselves. At the same time, the joint government departments and people from all walks of life have organized and participated in a series of activities to give warmth to the disadvantaged groups in society, advocating children's growth and sharing the warmth of the world.
Adhering to the brand concept of "paying attention to the healthy growth of children", JINGDING cat joined hands with NetEase this year to organize an activity featuring "angel expression and happy sharing". In August, tinkling cats provided the way to dream for children who had stage dreams. The contest provides an excellent stage for broadened horizons, knowledge and talent for children with personality and talent.
This year, tinkling cat has enriched the brand connotation through a series of children's activities, spread the brand culture of tinkling cats, and displayed the brand spirit.
2011 is undoubtedly a year of opportunity and challenge for tinkling cats. Looking back at the driblets of the year's tinkling cats, we found that tinkling cats are constantly adapting to the needs of the times, constantly bringing forth new ideas and catching up with each other, writing a legend of brand management. Many franchisees are loyal partners who follow the growth and development of tinkling cats. With your company and support, we will be more confident. We will continue to increase the scope and intensity of restructuring so as to promote the development of companies and brands faster and better.
In 2012, it will be a year for Ding Ding cat to achieve a leap forward. It will also be a key year for tinkling cats to become bigger and stronger. In the coming year, let's follow the footsteps of our dreams, work hand in hand, start again with courage and passion, tear out old pages and move towards a better future.
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