Valentine'S Day To See How The Home Textile Industry Marketing

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Event resolution

In the home textile industry, the brand promotion is done through movies.

Li Yujie, chairman of Shanghai mercury holdings group and Shanghai mercury home textiles company, said: "LOVE, I will be responsible for it" is the theme declaration of the movie "LOVE". The purpose of co operating the movie "LOVE" is to convey a concept of "love" together.

Love is not only love, but also family and friendship. We want to convey a spirit of "great love" through movies.

Moreover, the slogan of "love a bed and love a home" is also a concept of love, which coincides with the movie "LOVE".

It can be said that the joint venture of mercury home textile with the movie LOVE is a successful cooperation, and the key to success lies in the consistency of the pursuit of love.

Today, micro-blog's fervent degree is self-evident, and has even become an important way for some people to get new information.

Mercury home textiles using micro-blog platform to promote film and brand activities is a trend following.

According to statistics, at present, the registered users of sina micro-blog will soon break through 300 million, and the wide range of dissemination and timely release of information are unmatched by other platforms.

"Now, many home textile enterprises have launched the micro-blog platform. The special feature of the mercury home textile is not only regard micro-blog as the publisher of the brand product, but also make people have a deeper impression of the brand through interaction with consumers."

Li Guangdou, a famous brand strategy expert in China, said: "micro-blog must pay attention to the hot topics in the society.

Because the hot spot has considerable attention, it itself is being watched and spread, combining the social hot spots with marketing, as everything is ready, the east wind is coming, and it can often achieve twice the result with half the effort.

E-commerce for the current home textile industry, but also a new channel that everyone wants to enter, but has always been pointless.

From the daily turnover of Taobao, we can see how huge the potential of e-commerce is.

Liu Tuo said: "Mercury home textiles in the early stage has been paved the way through the official website and micro-blog for activities. Therefore, it can be imagined that when the three parties are at the same time, the sales volume of Taobao flagship stores is considerable."

Liu Tuo, a brand consultant of Shanghai Jin Xie Consulting Group, said that the success of this campaign was that it used the way of emotional marketing, micro-blog marketing and e-commerce.

In product sales, enterprises often pay too much attention to sales performance, ignoring the psychological feelings of consumers.

According to the survey, more than 90% of the consumers who buy home textile products are women. Compared with men, women are more emotional and emotional.

Therefore, in the process of selling home textiles, we should start with the psychology of the consumers, seize the emotional needs of the consumers, meet their emotional needs through the products, and thus influence their impression of the products and produce huge infectivity and influence.

Liu Tuo said, "