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Garment Export Enterprises Are Struggling To Pform Into Domestic Market.

2012/2/14 17:13:00 39

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Clothing Export Clothing Domestic Sales And Export Enterprises

Facing the uncertainty of world economic recovery, no doubt, 2012.

Textile industry

The export situation will be more severe, and it will face greater pressure to maintain rapid growth.

Therefore, this year will become the focus of the development of the industry to accelerate the pfer of domestic demand.

In a sense, domestic demand is mainly based on government policies and measures.

market

It's about every one of us.

Textile and garment enterprises

Real skill.

Huang Yachong, executive deputy general manager of Shanghai Bao Mo Home Textiles Co., Ltd., told reporters that since they set up factories in Nantong, Jiangsu, they have always taken the domestic market and brand as the main direction of product development. They only receive foreign trade orders at the end of June, when the domestic market is off season, at the end of ~7 every year, accounting for at most 20% of the annual production volume of the enterprises.

He said frankly that the road of domestic market is difficult, but whoever can go early can go ahead. "Today, it is very difficult for foreign trade enterprises to catch up with our domestic enterprises. At the very least, they do a wholesale market."

Huang Yachong confidently told reporters: "in 2012, our company will introduce policies to guarantee banks with good sales and integrity, and help them solve the financial problems."

At present, financing is not a problem for brand enterprises such as Bao Yang home textiles.

At the beginning of the year, reporters interviewed China.

Knitted and Cotton Goods

Yu Yuenan, the curator of the fair, according to him, this year's exhibition is not bad. The exhibition area has increased by nearly 30% compared to last year. Especially the thermal underwear has occupied a museum, indicating the momentum of domestic sales of the underwear industry.

The enthusiasm of home textile enterprises to participate in the exhibition is also higher than in previous years. This shows that many enterprises want to try their best in the domestic market when the export is declining.

In addition, because the exhibition is traditionally limited to knitted cotton fabrics, such as socks and towels, such a large quantity of fabrics, which are large and wide, have become the focus of this exhibition.

Yu Yuenan, who is well versed in the way of domestic sales, has also revealed a secret to reporters: the more unproductive things are, the more money the company will make.

Our country has strong productive capacity and broad prospects.

consumer market

The textile and garment industry is pforming from "order processing" to "brand management". In this process, the industrial value is gradually improving, and the turning point of export and the strong growth of domestic sales will become the catalyst for the upgrading of the industry value.

There is no doubt that China's huge domestic demand market has provided support for industrial pformation.

We do not deny that some textile enterprises in 2011 are in a predicament of operating losses, limiting production and shutting down production, but after all, there are still many enterprises that have won the victory by relying on their own real skills.

Facing the severe export situation of textile and clothing in 2012, we should see that with the deepening of national reform and regulation work, the domestic economy will maintain steady growth, and domestic textile and clothing consumption will continue to grow. The growth rate will be basically the same as that in 2011. On the micro level, enterprises will continue to improve their product quality and adhere to differentiated competition.