Specialized Market Of Spinning And Weaving Industry: Speeding Up Complementary Industry Upgrading

Yiwu commodities and West willow Clothing market Just like a complementary market, docking can make the two sides form complementary advantages and better enhance each other's influence.

"We have been waiting for a long time, we are going to work!" came in October 24, 2011. Canton Fair The British reporters were blocked out. Because they did not make an appointment, they had to wait for relevant departments to respond.

In fact, not only them, but also known as China's foreign trade barometer and weathervane, the Canton Fair has attracted a lot of attention to China. Economics People are in a state of anxiety. Europe and the United States are worried about the economic outlook, the accelerated appreciation of the renminbi, the rising cost of raw materials and manpower... All kinds of factors that are not conducive to export enterprises are gradually accumulating. In addition, with the recent exposure of SMEs' plight, can people worry that foreign trade enterprises can still survive?

A staff member from a Shenzhen exhibitor participated in the more than 10 year Canton Fair. He told reporters that this year's Canton Fair was the most deserted year in which the company encountered. The economic downturn in Europe and America has directly affected their business. Many exhibitors said that the number of customers in Europe and the United States decreased significantly this year.

Similarly, according to Yiwu customs statistics, the number of small commodities exported by Yiwu customs increased by 6.90% over the first three quarters of this year, and the export volume of goods decreased by 11.10% compared with the same period last year.

"Affected by a series of factors, such as the debt crisis in Europe and the United States and the turmoil in the Middle East, the export of small commodities in the Yiwu market has also been affected, and the export commodities show the characteristics of" incremental price reduction ". Hu Yanhu, assistant general manager of Limited by Share Ltd, Zhejiang China Commodity City Group, said recently in an interview with reporters.

According to Hu Yanhu, the small commodity market in Yiwu is now guiding the two businesses to walk on two legs. The most efficient way to cooperate with domestic large-scale wholesale and retail markets is to sell domestic products.

In December 9, 2011, Yiwu China Small Commodity City and Haicheng Western willow China Trade City on product docking, merchant docking, investment and docking three strategic cooperation to reach a consensus.

For the reason why Hu Yanhu chose to cooperate with China Merchants City, the market of West willow is one of the earliest wholesale clothing markets in China. Yiwu and West willow have strong alliances to make Yiwu's small commodities more solid in the domestic market. With the platform of the market of the West willow, Yiwu's small commodities can better cover the whole Northeast market and even larger areas.

"Cooperation with West willow China commerce and Trade City" is a business strategy for Yiwu China Commodity City to take international and domestic walking on two legs. At the same time, the Yiwu small commodity and the West willow clothing market are just a complementary market. Docking can make the two sides form complementary advantages and better enhance their mutual influence. Hu Yanhu said.

According to Li Qingquan, deputy secretary of the West Ryu Jin Committee of Haicheng and Secretary of the Party committee and director of the market management committee of the West Liu, in 2009, Xi Liu tried to create a relaxed, sunny, fair and hospitable development soft environment, and introduced a batch of modern business enterprises to promote the upgrading of the market.

"Xi Liu China commerce and trade city is the first landing enterprise. Today, the operation and business of branding, trade and specialization of merchants in the city of Xi Liu China commercial city has made the market of Xi Liu Da realize the trend of counter trend." Li Qingquan said that today's new products, new markets and new opportunities have become a hot spot for businesses to invest and start businesses and compete for development.

Referring to the cooperation with Yiwu's small commodity market, Chen Wei, general manager of Xi Liu trading and operation company, described it with "hit it off". He told reporters that the current foreign trade situation is not good, and the export oriented Yiwu small commodity market urgently needs to use the wholesale market like the West willow trading city to transform operational risks. And for the merchants of the West willow trading city, it is also time for transformation and upgrading.

After analyzing the product structure of Xi Liu merchants, Chen Wei thinks that the products of Xi Liu China commerce city are mainly concentrated on men's wear, and the men's coats and trousers are the main products. The product structure is single, the quality of homogenization is serious, and the quality of products needs to be improved. The same products and the same grade can only compete for the market through low price competition. Reporter also saw in the West China Commercial City, in the situation of rising comprehensive cost, the price of Nishi Ryuo winter suit is only 50 yuan to 100 yuan, such a price merchant can only lose money.

"At this price, there is still a lot of inventory in the West Liu merchants." Chen Wei said that there are weather reasons, but more is the lack of differentiation competitiveness of products of the West Liu merchants, and the lack of in-depth study of market demand. This time, we will link up with the small commodity market in Yiwu. On the one hand, we will introduce more products to the market and enrich the market structure of products. On the other hand, we will organize businesses to study and study Yiwu's small commodity market and learn others' innovative consciousness and advanced business philosophy.

"At present, Yiwu's small commodity market is changing from" selling the whole country's products to the global market "to" selling the global products to the global market ". Many of its business ideas are worth learning. Chen Wei said.

According to Chen Wei, cooperation with Yiwu's small commodity market is only one of the foreign cooperation projects of the West China business city.

As a matter of fact, as early as April this year, the West China Merchants city and Guangzhou white horse clothing wholesale market were connected with products, and now they are docking with Yiwu China Commodity City. For Xi Liu, on the one hand, it is the initiative to undertake industrial transfer in the south, especially on the scale and upper level industry transfer of Yiwu small commodities, so that the products of the West willow will be more radiation to the Northeast market. On the other hand, the docking between the West willow and Yiwu is not only the docking of products, but also the docking of management, operation and marketing concepts. Docking can promote the upgrading and upgrading of the two industries, enhance the popularity and reputation of the market and promote the clustering construction of the market.

"This Yiwu small commodity city and the West willow China commerce city hand in hand cooperation and the first time to hold trade docking meetings, is not only the strong desire of the two governments and merchants, but also the inevitable result of adapting to the current international and domestic economic situation." Li Qingquan pointed out.

It is reported that in 12th Five-Year, Xi Liu will rely on location, transportation, trade, logistics and supporting industries to plan and build 24 major professional market clusters, plan and build market supporting processing industrial parks, and strengthen exchanges and cooperation and industrial integration with major professional markets in the south, and strive for 3-5 years to form the largest scale, the most comprehensive category, the highest volume daily consumer goods one stop procurement center, the North clothing marketing center and the business logistics distribution center in northern China.