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    High Growth Attracts Funds To Join &Nbsp; &Nbsp; Men's Clothing Market Capacity Continues To Grow.

    2012/2/9 8:57:00 9

    Men's Clothing Market

    Judging from the recent performance forecast of annual reports,

    Men's wear

    Industrial listed companies such as

    Wedding bird

    The performance of seven wolves and nine herd Wang has increased significantly, and is expected to become a continuously active market in the two tier market.


     

    Market capacity continues to grow


    According to data, in 2009, the total retail sales of senior men's clothing market was about 58 billion 910 million yuan, and the average annual compound growth rate reached 26.1% in 2003~2009, indicating the rapid growth of the domestic senior men's clothing market.


    Moreover, the domestic high-end men's clothing.

    market

    Capacity is still in the rapid expansion cycle.

    This is due to the rapid expansion of the number of middle class in China, and the number of middle class has reached about 85 million 500 thousand in 2008, mainly in Beijing, Shanghai, Guangzhou and Shenzhen.

    Economics

    In developed areas, the number of middle class in two or three line cities is also increasing rapidly, and it is expected to increase to 104 million by 2011, with a compound annual growth rate of about 7%.

    On the other hand, with the continuous improvement of per capita national income, the sensitivity of consumers to clothing prices has been declining.

    brand

    With the continuous improvement of awareness, choosing clothes has become a way of life for people to pursue higher quality of life and highlight personal taste.


      

    Brand advantage speed up quality stocks


    From the characteristics of brand consumption in China's men's wear market, high-quality listed companies with brand advantages are expected to grow faster.


    This has also been corroborated by two messages.

    First, the improvement of industry concentration is beneficial to the listed companies with brand advantages.

    In 2010, the market share of the top ten brands of Chinese men's wear was 8%, while that of the United States and Japan reached 14% and 24% respectively.

    According to the statistics of China Business Information Center in September 2011, the concentration of the top ten brands of men's trousers is 33%, the concentration of the top ten brands of men's suits is 37%, the concentration of the top ten brands of men's shirts is over 40%, the sporting goods market is only 1/3 for men's clothing, but the market concentration of the top ten brands reaches more than 70%.

    Thus, compared with the sporting goods market, men's clothing industry is not yet saturated, and the market share of major brands is expected to improve, which is conducive to the rapid growth of the quality of listed companies.


    Two, a listed company with brand advantage is expected to benefit from the upgrading of the consumption capacity of the two or three tier cities.

    According to Nelson consultation, there are 54 million households in China's second tier cities, with an estimated total income of 2 trillion yuan.

    In contrast, the number of households in the three or four line cities is as high as 160 million, with an income of 1 trillion yuan.

    The men's clothing industry listed companies are mostly located in the middle and high-end, and the layout of the two or three line cities will obviously benefit from the consumption upgrading of these cities in the future.


    The performance data of relevant listed companies should also demonstrate this trend.

    The news bird expects net profit in the year 2011 to grow 35%~55% compared with the same period last year, net profit in 2010 was 2 billion 428 million 670 thousand yuan, and the seven wolves expect net profit of 410 million yuan in the 2011 year, an increase of 44.87% over the same period last year. The net profit of 2011 is expected to increase by 20%~50% compared with the same period last year, and the net profit last year was 143 million 644 thousand and 100 yuan.


      

    Attracting funds from high growth


    The financial game model shows that the chips of such stocks are highly locked, and obviously there are funds in the middle and long-term lines.

    Under the dual impetus of good annual report results and high expectations, the stock price will rise again.

    In the process of operation, it is suggested that we should actively pay attention to the stocks of king, the seven wolves, the nine herd kings and the good news birds.

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