Card Slave Road: Clear Performance Route Depicts High Men's Clothing High Growth Blueprint
Card slave road focuses on the research and development of senior men's clothing, organization outsourcing production, brand promotion and terminal sales. At the same time, it also carries out international first-line brand clothing, luggage, leather products and other products. With the sustained and rapid development of the domestic economy, the sustained increase of disposable income of residents will provide the company with a steady stream of high growth energy.
Leading the development trend of the industry
Performance growth path clear
The company has a clearer performance growth path, depicting the company's future high growth blueprint.
The first is the innovative ability of R & D design. Popular Men's clothing is no exception to the industry that is about fashion. Quickly capturing the elements of the fashion, absorbing the international fashion design concept and integrating into the local culture style, this determines that the enterprises in the industry must have a strong sense of product innovation and innovation.
The two is the advantage of marketing network. According to the international famous brand marketing experience, the marketing propaganda of high-end clothing brand is mainly promoted by store terminal image. As of December 31, 2011, the company has set up 318 stores in senior stores, high-end shopping centers, major airports and five star hotels in large and medium-sized cities, Hong Kong and Macao, including 175 direct outlets (5 international brand agencies) and 143 franchisees. In the past three years, the sales revenue of the direct sales outlets accounted for 75.80%, 77.44% and 74.55% of the company's main business revenue respectively, and actively joined the franchisee to expand the marketing network, and to fill the market left by the franchise stores through the construction of the franchised stores. blank The marketing network will become the focus of the company's future business development and promote the sustainable growth of the company's performance. According to the prospectus, from 2009 to 2011, the net profit of card slave road was 40 million 135 thousand and 600 yuan, 65 million 199 thousand and 900 yuan and 109 million 352 thousand and 100 yuan respectively, with an average annual compound growth rate reaching 79.36%.
With the sustained and rapid development of the domestic economy, the company will follow science. site selection The principle of reasonable planning, capability, and modest advance has further promoted the company's industrial upgrading and is committed to developing into an international competitive power and high-end menswear brand in China.
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