Fight For Jeremy Lin'S Endorsement! PEAK, Jordan And Other Famous Sports Brands "Grab" People.

Jeremy Lin

(Jeremy Lin)

A war of sponsors snatching "Lin Lai madness" has begun.

According to a person close to the domestic sports market, all the famous sports in China are currently known.

Reporters learned, including

But just a dozen days ago, he was just a blue collar player struggling on the edge of NBA, and even almost laid off by his family.

His story made American society crazy.

And for China, which has been developing for a long time.

"I believe that Jeremy Lin is now promoted to NBA's new" Chinese Idol "and has no problems at all. Yu Jia, a commentator on CCTV sports channel, told reporters that" his modesty, effort and devotion to faith are worthy of being emulated by young people. "

Suddenly become popular

Jeremy Lin is a pure ABC (Chinese American). His parents are from Taiwan, and their families believe in Christianity.

In August 23, 1988, Jeremy Lin was born in San Francisco and ranked second in the three brothers.

As early as 2005, when Jeremy Lin was studying in Palo Otto high school, he had shown the potential of energy and intelligence.

As captain of the high school basketball team, he led the team to a winning rate of up to 96% and won the regional champion of the California intercollegiate League.

At the same time, he also served as editor of high school newspaper and became a summer intern for California Senator Joe Simitian.

In 2006, Jeremy Lin was admitted to the Department of economics of Harvard University with an average of 4.2 points in high school.

After attending Harvard, Jeremy Lin was selected as the first team of Ivy League for two consecutive seasons, and led the Harvard Men's basketball team to rewrite many records in the history of the team.

In fact, PEAK was already in contact with Jeremy Lin when he was in Harvard at Harvard.

"At that time, Jeremy Lin's agent recommended him to our team in the United States. The other side said Lin had a Chinese background, which is suitable for our product positioning," said Liu Xiang, head of PEAK public relations. "We have had a series of contacts since then, but then we failed to reach a contract for various reasons."

After the negotiations with the sponsors failed, Jeremy Lin's career in the first year of NBA went very rough: first, he lost the 2010 NBA draft, and then he was abandoned by two NBA teams. Until December 27th last year, Jeremy Lin was awarded the New York Nicks's unsecured contract, but at one time she was sent to the low level development alliance due to poor state.

In February 4th, because of the injury of the main players in the team, Jeremy Lin got 36 minutes to play and 25 points and 7 assists unexpectedly.

In the following 5 matches, Jeremy Lin played the first place and performed perfectly. The New York Nicks team also won the winning streak.

According to official statistics, Jeremy Lin scored 89 points in his first three NBA career starts, breaking through the best record of NBA since 1977.

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Different from Yao Ming

Yu Jia, who had a close relationship with Yao team, did not disclose the specific value of Yao Ming during his stay in NBA.

But when Yao Ming retired, the US Business Week analysis showed Yao Ming spent about $1 billion 300 million in the 9 years of NBA.

Yu Jia said he did not think Jeremy Lin would be short-lived, but at present his super data "will not be particularly long".

"Jeremy Lin should return smoothly, averaging more than 10 points per game and gaining 8 to 10 assists."

Yu Jia analysis.

But there is no sign of recession now that Jeremy Lin is continuing to break out.

Beijing time yesterday (16 days), Jeremy Lin starts the stage, the three time altogether has taken 10 points and creates individual NBA new high 13 assists.

The "forest whirlwind" is continuing to sweep the American society and the Chinese world.

Since last year, Yao Ming's influence in the Chinese market has been declining due to factors such as the retirement of NBA and the months of suspension of the NBA games.

With the restart of the NBA season and Jeremy Lin's timely outbreak, the Chinese market has injected a shot in the arm.

The outside world therefore compares Jeremy Lin with Yao Ming, who is a Chinese identity. However, Yu Jia believes that Jeremy Lin's successful experience is obviously more demonstrative than Yao Ming.

Scramble for Jeremy Lin

"Yao Ming's height can't be replaced by anyone, but Jeremy Lin is an ordinary Chinese boy. He has no difference from other Americans, and he is even somewhat backward in talent." Yu Jia said, "the emergence and success of Jeremy Lin may not make Chinese status in American society significantly changed. But the significance of his success is that any Chinese American who wants to make his own efforts will think of him, so his role of example will be more targeted than Yao Ming."

Lin's Christian faith is also a symbol of American social recognition than Yao Ming.

Jeremy Lin had previously interviewed an evangelical portal in the United States to share his beliefs and guide him to NBA.

In fact, the word "God" often appears in Jeremy Lin's Sina micro-blog, and the three brothers of Lin family, big brother Joshua (Lin Shuya), three younger brother Joseph (Lin Shuwei) and Jeremy (Jeremy Lin), all stem from the names of the Bible.

"Jeremy Lin has faith and the growth background of American basketball. These will make him more capable of NBA than Yao Ming.

In the future, his court feels and mistakes will be reduced. The only thing missing is to open up the Chinese market. "

Yu Jia said.

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Value revaluation

Behind the six games, Jeremy Lin's annual salary of NBA was only $760 thousand, so he was dubbed the "blue collar" player.

Yu Jia said that Jeremy Lin's achievements were enough to enable him to get a NBA middle class contract of 3 to 5 years, thus getting rid of the embarrassment of "temporary workers".

The most important thing is that Jeremy Lin needs to run a better contract with his manager, or find a new owner in the team.

Insiders say that NBA players' agents are mainly responsible for helping players in marketing, business negotiations and finding a more suitable team.

According to reporters, as early as March 15, 2010, Jeremy Lin has signed a contract with Montgomerie, a smaller sports agency in the United States, to formally embark on the road to NBA.

"Montgomery firm's more famous NBA players, including Jeremy Lin, are only three," Yu said. "When Montgomerie signed a contract with Jeremy Lin, he did not expect him to become a Qian Shu or superstar, so he did not exclude Jeremy Lin from changing his brokerage contract."

"Jeremy Lin is too low-key, so he needs to be packaged by his agent," Yu said. "A good example is that NBA player Juwan Howard has no Wei Boqiang in terms of ability, technology and experience, but he has earned more contracts than the other side, because he is the famous David Falk for his agent."

Jeremy Lin is not only a brokers, but also a group of sponsors who come in because of their crazy performance.

According to the reporter, in the battle against Jeremy Lin's endorsement contract, Fujian Peak Sport Products Co Limited has been personally led by the company CEO to the United States to engage in an attempt to "renew the lead" with Jeremy Lin.

Liu Xiang, head of PEAK public relations, confirmed to reporters that the company CEO Xu Zhihua flew to the United States in February 14th to take part in a series of company activities. The trip included New York, which is Nicks's home court where Jeremy Lin is staying.

"Xu always has time and opportunity to contact Jeremy Lin."

Liu Xiang said.

"After Yao Ming retired, we all wanted an Asian hero to take over.

This time, the company CEO personally negotiated with Jeremy Lin. We think it has great sincerity. The company did not have a precedent for CEO to talk about the contract personally.

Liu Xiang laughs.

Prior to this, PEAK has signed 15 NBA active players, including former Rockets team mate Sean Battier of Yao Ming.

It is reported that PEAK and 15 NBA players signed the endorsement contract, Sean Battier is among the best, PEAK and its three year endorsement contract total amount of up to 4 million dollars or more.

Liu Xiang said, "considering that Jeremy Lin has a special Chinese background", he believed that if PEAK and Jeremy Lin successfully signed the contract, the endorsement fee should be flat with Battier.

But Jeremy Lin's status in the United States will make the sponsor scruple.

"Jeremy Lin can't play for the Chinese national team, and is hardly likely to play in CBA.

Besides, Jeremy Lin's low profile does not always come to mainland China. This situation will affect many contracts, "Yu Jia said.

"Jeremy Lin's market value is definitely not as good as Yao Ming", Yu Jia told reporters. "But Jeremy Lin's worth is about 2/3 of Yao Ming's value, including the Chinese market and individual team contracts."

Jeremy Lin sketch

Birthday: 1988

Height: 1 meters 91

Weight 91 kg

Graduation: Harvard University, majoring in economics and minor sociology.

Experience: NBA took part in the draft in 2010 and was not selected. He signed a contract with the Jinzhou warriors and was cut short. He joined the Houston rockets in a short time, but he was also cut off.

Outbreak: contract with New York Nicks at the end of 2011.

In February 4th, Nicks played an amazing role in the match between New Jersey and New York against the nets. After that, he led the team to 7 consecutive victories and set off a "forest whirlwind" around the world.