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Qi Anda Holds Hands Wei Chen Su Miaoling &Nbsp; Sword Refers To The New Generation Consumer Group.

2012/2/3 13:22:00 35

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Last week, the 2011 Hunan satellite TV happy women champion competition just came to a close. Miao Ling, who was known as "calm elder sister", became a contract winner.

brand

The first person to speak.

According to the briefing, Su Miaoling is here to join hands with the new generation of male and female Wei Chen brothers and sisters to join the Chinese trend sports brand.

What is more worth looking forward to is that the two will appear in Kunming Yunan club in September 21st to attend the new 2012Q1-Q2 conference of Qi anda and publicize its momentum.

It is understood that since 2006, with the first generation of image spokesperson JJ Lin,

Qianta

I always lead the young people's sports fashion trend with the brand spirit of "my life and fun, and I will not hesitate", and become the leading brand of the domestic skateboard shoes market.

According to the analysis of the industry, Qi anda has always insisted on the fashionable marketing route of sports + entertainment. This hand in hand with Wei Chen and Su Miaoling marks the official opening of the new blueprint of the brand.

As the most popular and influential entertainment among young people

Star

The strong combination of Su Miaoling, Wei Chen and Chianda will bring new shocks to the Chinese sports circles.

According to the survey, the new generation of 13~26 years old consumers have become the main force of the domestic sports and consumer groups. They emphasize creativity, personality and fashion, pursue cool and fashionable sports brands, and make it easier to fashion consumption under the drive of idols.

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As the most typical entertainment symbol in China, "fast girl" is popular among the new generation.

2011 Su Miaoling, the "new sister", is the most popular new generation idol at present. She is known as the most joyful female voice with its distinctive bass line, clean and fresh appearance and elegant and graceful typhoon, which has been popular among young audiences.

Wei Chen, a handsome male, is the second runner up of the 2007 fast men. The handsome and sunny appearance, plus the charming boyish smile, is a real girl killer.

In 2010, Wei Chen performed "watching meteor shower together" to make his career go to a new peak and become a new generation idol after 85 and 90.

In response to changes in target consumer groups, Qi anda will promote a strong brand strategy with a new spokesperson lineup. With the strong influence of the new generation of male Wei Chen and Su Miaoling, we will set up a cool brand image among the young people. We will continue to strengthen the brand concept of young trend and realize the brand younger and seize the new generation sporting goods market.