Learn To Do Business With Micro-Blog

Since 2011, micro-blog The trend has spread to all walks of life. In 2012, it is estimated that micro-blog will blossom everywhere. Micro-blog is not only registered by individuals, but also registered by micro-blog. Micro-blog has become a good interactive platform between the boss and its subordinates, brands and consumers, enterprises and people. At least dozens of enterprises in the home textile industry have registered micro-blog, and more than a dozen bosses have been talking about micro-blog. Although the home textile industry is not as attracting attention as other industries, the momentum of commentary and forwarding is not in the least weak.

A careful observation of micro-blog, a brand of home textile enterprises, will find that some brands regard it as a consumer. Communicate There are excellent opportunities while others are not. Management Micro-blog's operation as a simplest media is not successful.

Attentively brand It will use micro-blog to tell consumers how to keep fit, how to match, and how to make use of old things to create a warm home environment, such as chatting with friends. Relaxed atmosphere and practical suggestions naturally attract "fans of consumers". Such as Kasen, Luo Lai and other brands have tens of thousands of micro-blog "fans", the forwarding volume is very high, good word of mouth ten, ten Chuan hundred, word of mouth marketing, micro-blog marketing kill two birds with one stone.

Micro-blog of some enterprises fully embodies the mentality of dealing with it. Its content is only praised by this product, and the sales volume of that product is large. Such a micro-blog first does not say whether it can attract eyeballs, and constantly repeating content not only makes people feel insincere, but also makes people question the accuracy of their news, and has exaggerated facts and false propaganda suspicion. Fans of a few hundred fans are very good at explaining the problem. First, micro-blog is hard to arouse consumer interest. Some people who are concerned about the brand gradually withdraw their attention. Secondly, half of the hundreds of fans are probably internal employees. There were not many spectators, and the people who sent micro-blog did not have the motivation. The number of micro-blog was less and less.

If you do not sincerely establish a brand image with micro-blog, it is better to simply not turn on or turn off micro-blog directly. After all, micro-blog also needs someone to do it. Such micro-blog does not achieve the propaganda effect, but also wastes the manpower. It is really not worthwhile. It is better to devote Limited manpower to other jobs, and perhaps create greater value. Micro-blog is not a simple thing to follow the trend and catch up with the trend. It can really help enterprises to carry out publicity and marketing, but micro-blog is also a double-edged sword. Micro-blog's content is false and boring, which will make the enterprise leave a bad impression in the minds of consumers and reduce brand prestige.

In addition to consumers concerned about micro-blog, the media also attaches great importance to it. In the past, enterprises needed to convene a press conference to release their news. Now, only by entering 140 words to express their development in a concise and concise way, the media in the whole country will soon be clear. The cost is reduced and the efficiency is improved. So do not take micro-blog seriously, or else do not send it, so consumers and media can not see it. If you do not see the nature, you will not have the voice of discussion. Otherwise, do not deal with it, and make good use of micro-blog marketing, so that enterprises can get a lot of benefits from it.