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Hua Maoxin Played "&Nbsp"; Clothing Entered The Era Of Bow And Arrow.

2012/2/24 13:44:00 24

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In the near future, a "

North reform

The new term appeared in the front page of the major media of Chengdu City, and the North changed its high-profile appearance. The total investment was 330 billion, with a total area of about 195 square kilometers.

Directly related to the living environment of about 1000000 northern residents and the quality of life of about 10000000 Chengdu residents.

And Lotus Pond business circle is always the topic of "North reform". It is understood that Lotus Pond merchants can be said to have mixed feelings about the North pformation and are at the crossroads of choice.

Lotus Pond is included.

North reform

"Industrial upgrading is imminent."

Lotus Pond, for many foreigners, was considered to be a Chengdu card with Chunxi Road.

However, with the passage of time, heavy traffic and bad environment make many people in Chengdu shake their heads when they mention Lotus Pond.

For the city's business card, Lotus Pond created a myth through 40 years of development and precipitation, and also faced with the embarrassment of urban development.

"Now the bottleneck encountered in the development of Lotus Pond is clear to everyone. The upgrading and pformation of the garment industry is also a national policy requirement.

Chengdu North reform will speed up the pformation of garment enterprises. As our long-term clothing companies in Lotus Pond are mostly low-end products, the profit space is extremely compressed, so we must think about the way out.

Mr. Zhao, a businessman in Lotus Pond, told reporters.

Hua Mao

New "play" clothes enter the era of bow and arrow

Professor Li Yu, director of Sichuan University, believes that in the long run, large garment factories will continue to exist. But at the same time, there will be a large number of small clothing studios and clothing Brand Company. The task of the latter is to change clothing from quantitative to qualitative, and take the road of branding, differentiation and refinement.

Economist Lang Xianping thinks: R & D and terminal are located at the two ends of the smile curve, which is the most profitable link. Production and processing are among the most difficult and risk sharing in the middle of the chain.

Enterprises that earn money in every industry are enterprises that have both ends of curves.

By extending the smile curve, we find that there is still a core condensation point in the smile curve mode. With this point, we can control both ends of the curve, but this point is not a production plant. In the end, we found this control point and created the bow and arrow pattern of future clothing business.

Huamao mode should not only control the two ends of the smiling curve, but also create a new pattern suitable for the development of the garment industry.

Cui pan, Chengdu Huamao International Garment Industrial Park, told the doctor: "R & D and terminal are still the two most profitable points. Only by catching these two points, the profits will be reflected higher.

Hua Mao

It is called enterprise headquarters base.

However, only this upward force is not enough, the arrow can not be fired, and the bow and arrow need another support point, which is the supporting factory and industry.

Such a complete mode constitutes the clothing headquarters base, controls the R & D and sales network, takes the factory as the support, takes the marketing operation headquarters as the rear force, and takes the brand as the weapon of market development, invincible.

It is foreseeable that the game will change in the future. Now the garment factories have been divided into two institutions, namely, the headquarters base and the foundries. The factory led era has evolved into an era dominated by the headquarters base.

Huamao mode will completely change the pattern of the garment industry and inject new sources of power into the development of the service industry.