361 Degree Olympic Year, "Fly Higher"

"I want to fly higher and fly higher..."

One song "fly higher" is red everywhere, also sang the 08 dream of 361 degrees.

Yesterday, reporters learned from the 361 degree (China) Limited (hereinafter referred to as 361 degrees), the company invited the "fly higher" author, the domestic front-line music producer Wang Feng to create a new group of Olympic TVC (TV commercials) put into the CCTV, thus opened the 08 Olympic Games communication strategy Prelude.

With the approaching of the 2008 Olympic Games, the advertising campaign of the major sports brands also quietly started.

Over the years, the Olympic ceremony has always been the world of foreign brands, but the arrival of the Beijing Olympic Games has brought a good opportunity for the development of the national sports brand.

For this reason, Lining and Anta began to advert the 08 Olympics in the media of CCTV in 2007.

Xia Hongbo, director of the advertising department of CCTV, said that the advertising in 2008 will increase substantially compared with the previous years. Among them, the 3 month before the opening of the Olympic Games is the advertising concentration area. It is the "Platinum" period of all Olympic advertisements. CCTV will focus on supporting the development of national brands.

It is reported that the Olympic Games TVC, which is built at 361 yuan to spend tens of millions of yuan, will also highlight "national sentiment". It invites Wang Feng, a domestic frontline music producer, to create a series of new Olympic TVC with the theme song of "flying higher", which is sung by everyone. The picture shows vividly the mental outlook of Olympic athletes in struggling and challenging in sports events, and highlights the theme of "China, bravely being ourselves", which ignites strong national sentiment and makes the Olympic dream bravely "fly".

At present, 361 degree has signed the world badminton champion Lin Dan and Zhang Ning, the national audience will see two people familiar figure in Olympic Games TVC.

The 361 degree president, Ding Wu, said that 361 degrees would be the perfect combination of the pursuit of hundreds of millions of public focused professional sports and the Olympic spirit of self challenge and self exercise, with the unique keen touch of a national enterprise, and the concept of "flying" was refined.

Focusing on this concept, 361 degree makes full use of its own superior resources, and carries out a unified and effective integration and dissemination of its Olympic strategy. It pforms the national badminton team, the world's top champion team, into a professional sports equipment arena with a national brand of 361 degrees, showing the great potential of the national movement brand to the world.

At the same time, in addition to the attention of professional sports, 361 degrees also continued to sponsor 361 degree CUBS Chinese University Basketball Super League, CCTV5-361 degree entertainment basketball national competition and so on, while satisfying the national sports dream, it also realized its own leaping development.