"Made In China" Encountered Cold Winter &Nbsp; Dongguan Shoe Enterprises Were Also "Famine".

In the year of the dragon, the European debt crisis is still continuing to ferment. The shrinking of EU market demand has spread to China's manufacturing enterprises, and foreign trade enterprises have "ordered panic" linked with "labor shortage".

Guangzhou,

Factory orders decreased by 60% over the same period in previous years.

In early February, at the Meier Dun plastic electronics toy factory in Dongguan sang Yuan Industrial Park, there were 8 7 storey dormitories vacant 4, and only 4 of the other 4 dormitories were full of workers.

The factory, which is Europe's main export market, has been able to accommodate more than 10 thousand workers in the past. Less than two thousand people are working now.

"The impact of the European debt crisis is very large, and the factory orders are 60% lower than the same period in previous years."

Deng Meihua, director of Meier plastic electronics toy factory, said.

Some smaller businesses are less risk resistant. "

Ye Sheng, director of the processing plant, told reporters: "because of exporting to Europe

Even those with more orders, the days are equally bad.

"The overall order volume of the enterprise is still fine, but the European orders have a downward trend.

In the past, European orders were more than 50 thousand yuan per month, and now they are around 25 thousand pieces per month. The future of the European market is uncertain. We worry that the more we do it, the more we will lose. "

Lin Wei, chairman of Guangzhou Jinlin leather products Co., Ltd.

We learned from the Dongguan Municipal Foreign Trade and Economic Cooperation Bureau that the orders of Dongguan enterprises decreased by 15% to 20% on the basis of the downturn in European and American markets, and the number of enterprises whose export orders were flat and declined in 2012 exceeded 70%.

Moreover, due to the rising cost, a considerable portion of the export orders for traditional superior products were pferred to Southeast Asian countries, such as the global production order layout of a famous brand sports shoes. Vietnam first replaced China as its world's largest production base in 2010. Its largest export business in Dongguan last year dropped by more than 17% compared with the same period last year, and its monthly decline was widening.

"Hundreds of people can be recruited every day in the past year. It's hard to recruit 10 people."

"Orders have been reduced by 60%, but the order is still not available."

Deng Meihua said: "at least 1600 people will be recruited to complete the order on time. After the start of last year, 100 people can be recruited every day. It is difficult to recruit 10 people every day."

At the same time, the financing difficulty and financing situation of small and micro enterprises have not been fundamentally improved.

In addition to domestic factors such as raw materials, labor force and increasing financing costs, foreign trade enterprises are also facing difficulties in the negotiation of foreign trade enterprises.

Zhang Hongxing, deputy manager of the Development Department of Huizhou Dazheng Business Management Service Co., Ltd., said: "we want to raise the price, but now the customers in Europe are more difficult, and the additional cost has to be borne by themselves."

The head of the Dongguan Municipal Foreign Trade and Economic Cooperation Bureau said that in the face of the rapid increase in operating costs, some enterprises could increase the pfer cost of product prices. However, the survey showed that only 21% of Dongguan's enterprises could pfer some of their cost to customers by raising the price of export products, and the space for raising prices was only about 20% of the total operating cost.

A survey of 300 enterprises showed that the average profit margin of enterprises in 2011 was 3.5%, a 2.2 percentage point drop from 2010.

The average export profit of enterprises in 2012 is about 2.7%, down 0.8 percentage points from 2011.

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Experts suggest using financial instruments to hedge risks

Experts believe that in 2012, the European debt crisis will continue to ferment, the euro will be tested, manufacturing enterprises can take the initiative to use financial instruments to avoid risks, in the throes of pformation and upgrading.

A senior foreign exchange trader of the Guangdong branch of CCB told reporters that the refinancing operation of the European Central Bank in December last year has injected a lot of liquidity into the market and has a short-term boost to the euro.

"But in the medium to long term, the euro does not have a strong foundation.

We generally estimate that the euro will be relatively strong in the first half of this year, and that the second half of this year will probably fall sharply.

The euro is expected to fluctuate between 1.2 and 1.4 this year.

The trader predicted.

Experts suggest that in the short term, enterprises can use financial instruments to circumvent the risks of foreign trade: first, enterprises should see the risk of Euro fluctuations when they take orders, make clear the settlement period, and advance the exchange rate of the euro to the RMB in advance.

Two, we should timely change the settlement currency, for example, when the US dollar recovery remains relatively stable, we can try to adopt US dollar settlement.

The three is the extensive use of long-term settlement, Renminbi to foreign exchange options, etc.