Yangzhou Clothing Export: Primula In Cold Winter

The foreign trade data of January this year show that China's foreign trade situation is not optimistic.

Reporters looked at our city's foreign trade "pcript" to see that since the second half of last year, the growth rate of traditional industries has generally slowed down, and some emerging industries even appear downward trend.

But throughout last year and even the first two months of this year, there are still bright spots in the "cold winter" of foreign trade.

The export of textile and clothing products is going against the trend.

Since the Spring Festival went to work, Yangzhou Bao Jin Clothing Co., Ltd. managers are all bent on recruiting.

The reporter came to the enterprise in the city's economic and Technological Development Zone and saw a busy scene in the workshop. Hundreds of women workers were sewing clothes beside the sewing machine.

Bao Jin clothing is a Taiwanese funded enterprise, mainly for international brand clothing to make garments.

"At the moment, we don't worry about orders at all. We can't finish all the orders on hand."

Gao Ting, head of the company's personnel department, said that the demand for clothing industry is large and wages are improving every year, but manpower is still not enough.

"Even in the face of the economic crisis, the company's sales have been steadily rising, and the priority now is to stabilize labor and maximize capacity."

Like Bao Jin clothing, many textile and garment enterprises in our city are not affected by the crisis, but production and sales data are rising against the trend.

The reporter saw a fresh statistics of foreign trade in the municipal commercial bureau: in 2011, the total export volume of the city was 7 billion 320 million US dollars, of which the export volume of textile industry was 670 million US dollars, up 16.6% compared with the same period last year. Shoes and hats were 336 million US dollars, up 19.2% over the same period last year.

Data show that the textile and garment enterprises account for nearly 1/5 of the city's foreign trade, and exports have maintained a relatively high growth rate.

"If in previous years, this increase can only be normal, but if placed in last year's foreign trade" cold winter ", textile and garment enterprises have become a" Primula "in the" cold winter ".

Wan Jun, deputy director of the Municipal Bureau of Commerce, said that the shadow of the financial crisis in 2008 had not yet dissipated. Last year, the biggest European market suffered a debt crisis. The US market was also "double anti", and the domestic export situation was rather grim.

When many industries in China were depressed, the textile and garment enterprises in our city went against the trend, and the textile, clothing, shoes and caps and bags were all red.

Analysis of rigid demand + comparative advantage + service platform = winning way

Like the ups and downs of the housing market, the export trend of textile and clothing products is rising, and rigid demand is the most important factor.

"No matter how the market changes, people are always unable to get dressed."

Li Chunlai, an associate professor at the University of economics, said that when the debt crisis occurred in the European and American markets, the governments and people of these countries would have to cut down their expenses. The first ones to be cut were those that were not enough to meet the needs of others, especially those of some emerging markets.

Since last year, some new products have been affected by the European debt crisis, and governments have reduced or abolished subsidies.

At the same time, steel, wood and other industries were also subjected to anti-dumping and countervailing investigations by the United States.

In addition, the appreciation of the renminbi objectively affects the enthusiasm of enterprises to export.

Because textile and clothing products are closely related to life, they lower their attention.

Between the rise and fall, the advantages of textile and clothing products export trade are highlighted.

Although the textile and garment industry is a labor-intensive industry, its comparative advantage in international trade is more and more obvious.

Li Chunlai analysis said that after many years of development, the vitality and smell of textile and garment enterprises in our city are particularly strong, and the outside world has turned to the bow at a slight blow. In the long term foreign trade contest, the dual advantages of price and quality have been gradually formed.

Policy service is the magic weapon for our textile and garment enterprises to "winter".

Entering the "cold winter" of foreign trade, the business department collects and collects a large number of exhibition information to encourage enterprises to go out of the "national gate" and take the initiative to show the characteristics and demeanor of Yangzhou textile and garment enterprises.

The more "cold winter", the more we must encourage enterprises to go out.

A staff member who is responsible for the exhibition shows that many enterprises have harvested a large number of orders at some international exhibitions.

In the process of tracking services, the Municipal Commerce Bureau found that many enterprises were playing a "retreat" in the face of increasingly fierce trade friction, and some even began to abandon the international market and turn into a more intense domestic market.

In order to give enterprises "courage", the city commerce bureau timely launched new financial instruments.

"Last year, we insured 300 million yuan for enterprises and doubled this year to 600 million yuan."

The person in charge said that once the enterprises were damaged in the foreign trade friction, they could get insurance compensation, which greatly enhanced the confidence of enterprises to "go out".

The cost of foundry work is increasing year by year, and the pformation of enterprises is imperative.

Po billion shoe making is a shoe making company with annual sales of about 2 billion yuan, mainly for the international brand sports shoes such as ADI, Nike and so on.

Company manager Liu Huairen regrets that although the company's production and sales performance is growing every year, the company has clearly felt the upward pressure brought by the rising cost.

He cited labor costs as an example. Two or three years ago, the wages of workers were only 1000 yuan, and now they have risen to more than 2000 yuan, but they still can not keep people. This leads to a very high turnover rate of workers in clothing and shoemaking enterprises.

Nowadays, enterprises have to devote a lot of energy to recruiting people.

What worries him most is that clothing and footwear foundries are low profit industries. With the rising cost of labor, the burden on enterprises will be heavier.

Reporters interviewed found that although the textile and garment enterprises in the foreign trade situation is good, but many executives are not happy.

"Every year we are looking for ways to improve the employment environment and increase the wages of our workers, but it is becoming more and more difficult to recruit people.

A person in charge of a down garment processing enterprise in Gaoyou complained that they used to sit at home and wait for workers to come to the door. Now they are recruiting workers all over the country, and they are busy hiring workers for years.

At present, the textiles exported by our city are still in the middle and low grade goods in Europe and the United States, and the low price is still the biggest advantage.

According to a person from the Municipal Bureau of Commerce, many large textile and garment enterprises are mostly foundry enterprises. They earn cheap processing fees by making "wedding clothes" for international brands, and the big profits are often grabbed by brands.

However, some clothes with independent knowledge brands are not very strong because of their low brand awareness and low product quality.

"If the OEM export was once a shortcut for the rapid development of China's garment enterprises, then the road is no longer easy to walk, even narrower, with today's sharp fluctuations in raw material prices, rising labor costs and fierce international competition."

He thought we were seeing it.