In 2012, Jinjiang'S Foreign Trade Shoe Enterprises Encountered A "Cold Spell In Late Spring".
At this time of year, Jinjiang
shoes
The "contractors" of the industry have already been busy, and they have been negotiating with each other shoe manufacturers in Jinjiang, negotiating with employers of shoe enterprises how much they should introduce to a worker company. Correspondingly, at this time of the year, foreign trade shoes enterprises should be busy in order to rush to work, and overtime work at night is a common occurrence.
However, this situation has changed a lot this year.
This year, the shortage of foreign trade shoe enterprises in Jinjiang has become a common phenomenon. At the beginning of the year, more than 200 thousand enterprises with double orders have been received.
Just like weather, Jinjiang's foreign trade shoe enterprises are encountering "
Late spring chill
"!
"Contractor" collective failure
Recently, Mr. J, the vice president of the production of foreign trade shoes, is very troubled. A senior executive with three lines of hundreds of employees will bring workers to work, and Mr. Mei is embarrassed to answer.
The reason is that the volume of orders this year is also not ideal.
"In fact, at the end of last year, we had already had a good price with this person. When we started this year, we wanted him to bring workers to work. Who knows, this year's workers in spring are not surprised, and orders are not as many as they imagined."
Mr. Mei explained that the company had planned to open more production lines this year. Now it seems that the plan is still postponed.
But in this way, the executive with the three line workers will not have the position to give him and his workers.
It has been revealed that the speed of orders decline this year is a lot.
foreign trade
Shoe enterprises are hard to guard against.
"How much is the volume of foreign trade orders per year? Just look at the quantity of shoes purchased by WAL-MART and other three world buyers."
Mr. Mei said that even this year, even WAL-MART's orders were reduced by 50%~60%, and the foreign trade orders of the shoe industry were obvious.
According to Mr. Mei's analysis, this year, Jinjiang's foreign trade shoe enterprises are able to receive more than 200 thousand orders.
"This year, the total volume of orders is very small. If it is not a relatively large foreign trade shoe enterprise, it is impossible to receive 200 thousand double orders.
Have you found out that 70% or 80% of shoes this month will not turn on the lights at night.
Mr. Mei has no choice but to say that over the past few days, many enterprises have come to take orders.
"Some business owners have gone to the factory in order to get some orders back to the workers, and I have been here 20 times."
Mr. Mei said, but the company has only about 400000 pairs of orders this year, most of which stayed at the end of last year.
The same situation is being staged in another shoe manufacturer in Jinjiang.
During the visit to the foreign shoe enterprise, he was meeting with a former manager of the company.
"It's impossible to give you any introductory fees this year.
If it happens every year, is there not any old worker in my company? The company started on the eighth day. You and your workers did not come. Now the position has been filled up and there is no place.
If you want to come to work on your own, you choose the process you will do, and then take the salary you should take according to the company's salary system.
Or you can take your 30 workers to negotiate with other enterprises. "
In the telephone, Mr. Zhuang directly rejected the request from the former manager for the head fee.
Mr. Zhuang disclosed that there are so many "small leaders" like this that they can do nothing but negotiate with workers resources everywhere.
Earn the introductory fee, then use these workers to change the position of management to get the salary.
"This man was originally an employee of my company. He paid 30 workers' introduction fees last year.
He didn't think about the situation this year, either.
Mr. Zhuang sighed helplessly.
Increasing investment in research and development
Mr. Zhuang's helplessness reflects the overall dilemma faced by Jinjiang's foreign trade shoe enterprises this year: declining orders.
According to the responsible person of Jinjiang Office of China Inspection and Quarantine Bureau, the main foreign trade market of Jinjiang shoe industry is divided into two parts: the European market and the American market.
The two markets account for 70% of the export volume, and the other three are emerging markets.
However, the EU is already on the brink of recession, and the unemployment rate in the US is still high, so the potential to drive consumption demand is not large.
This year, developing countries are also facing the pressure of inflation and facing the new challenges of economic slowdown. Therefore, from the perspective of external demand, foreign trade faces a very severe situation.
And how to speed up the pformation of foreign trade development mode has also become a key problem to be solved urgently.
In fact, many people in the industry have begun to think about this problem.
Mr. Q, vice chairman of the shoe production enterprise, said frankly that in the current complex economic environment, the government should guide the footwear industry upstream and downstream to increase investment in product development.
"The government or industry association has taken the lead in setting up shoe research and development centers, calling on all kinds of high-end talents to create more products with technological content and design level for the footwear industry in Jinjiang."
Mr. Zhou said, "assuming that the government has called for high-end talent to gather together to develop various kinds of shoes and clothing products, or to design shoes, or to develop high-tech materials, products can be sold directly to demand businesses after they are out.
And then sign a sales agreement with demand companies, such as selling a pair, the R & D institutions can be pumped into 1 yuan, and so on, can also maintain the survival of the R & D institutions, but also promote the upgrading of the footwear industry.
Mr. Zhou said the move was right.
brand
Shoe enterprises, or foreign trade shoe enterprises, are all promoting and upgrading.
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