Adi Wang Seeks The Market Of Big Brands: "Forget The Corner"

In March 1st, during the "two pioneering" trend of Quanzhou, many enterprises in Quanzhou burst forth different

Interviewer: what do you think of the two venture?

Ceng Renle: in my opinion, if a brand wants to develop in the long run, it must have faith and service.

Xinyi is the foundation of the enterprise. It has become an important intangible asset of our brand.

At the same time, brand service is directly related to customers' impression of brand. These two points are the key to brand development in the two venture.

It is worth mentioning that Adi Wang uses the business model of "single store franchise" to support entrepreneurs to join with a small amount of funds so as to build up our brand monopoly network.

Reporter: what breakthroughs will be made in the product of the "ADI" brand in "the two venture"? What are your suggestions for the small and medium enterprises in the "two pioneering"?

Ceng Renle: the brand must be outstanding, and the brand product must be "give power".

On this basis, on the basis of the original product system, our brand will also provide personalized products and enrich the product system of "single store franchise" business mode.

For example, our brand has developed a shoe with lights, and consumers are impressed with this product.

In addition, in the "two pioneering" campaign, the use of advertising to promote the brand of Adi Wang is also a problem we can not ignore.

If a brand wants to be recognized by consumers, it needs to find its own bright spot and use the star effect to advertise. This is like a satellite going to the sky. There must be a booster. Advertising is the powerful booster of the satellite.

For small and medium-sized enterprises, I suggest that these brands need to be developed to find the "forgotten corner" of big brands.

Reporter: can you talk specifically about the "forgotten corner" of big brands?

Ceng Renle: this mainly refers to two aspects, one refers to the market side, one refers to the product aspect.

Big brands are concentrating their efforts on the first tier market. The two or three tier cities are scattered, and the middle and low consumption market has gradually become a forgotten corner.

Because of the large number of consumer groups in the middle and low market, there is still some market space.

On the other hand, sports brands should also find the space for big brands to forget about products.

For example, we have developed products between "basketball shoes" and "fashion shoes". Consumers are very fresh about this product and the sales volume is very good.

For a variety of reasons, big brands "forget" these "intermediate products".