• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Casual Wear Semir Brand Sales Are Not Optimistic.

    2012/3/2 9:12:00 24

    Leisure Semir Brand Sales Optimism

    Semir's performance in 11 years is slightly lower than expected: in 2011, the company's revenue grew by 7 billion 760 million, an increase of 23.44% over the same period, with a net profit of 1 billion 206 million, an increase of 20.58%, and EPS of 1.8 yuan.

    There are three main reasons for the growth of performance from high speed growth to stable growth. One of the main reasons is that the leisure wear industry is facing an overall de stocking pressure in 2011. The second is the warm winter in 11 years, which makes the winter wear of casual wear uneasy. Third, the casual wear of the company is not enough because of its fashionable style.


    Four seasons sales slowed: the single quarter revenue growth in the four quarter of 2011 were 30.2%, 44.4%, 22.5% and 11.4% respectively. The single season net profit growth rate was 27.8%, 31.1%, 22.9% and 10.6% respectively.

    It can be seen that the warm weather in the fourth quarter has a more serious impact on the company.

    In the two categories of casual wear and children's clothing,

    Leisure time

    The signs of slow down in service sales are obvious. The franchisees also have more stock. This is more evident in women's clothing varieties, but sales of children's wear are still strong.

    In the past 12 years, the company's product style has increased by more than 20%, and we insist on the strategy of stimulating sales growth with the rich category. Therefore, we expect that 12 years casual wear can gradually come out of the adjustment period.


    The expansion of stores in the whole year is lower than expected: as the rent rises too fast and the location of high-quality shops is hard to find, the number of new outlets is lower than expected.

    In the 11 year, children's wear stores were slightly better, with an estimated 700 new additions a year, compared with less than 700 new shops for casual wear.


    The gross profit margin of the fourth quarter is estimated to decline: 2011Q3, the gross profit margin of the company is 36.44%.

    Fourth quarter leisure wear industry overall promotional efforts are greater, the terminal has a lot of 5-6 fold discount, the company has also increased.

    Discount?

    The way of strength is expected to lower gross profit margin of the whole year.


    The cost rate has increased: as the headquarters moved from Wenzhou to Shanghai in 2011, there has been a large increase in personnel resettlement and other related expenses. Meanwhile, the related expenses of the company listing and the marketing expenses of the stores have also increased. Therefore, we estimate that the annual cost rate is about 2.6% higher than that in 2010.


    Earnings forecast: it is estimated that in the 12-13 years EPS is 2.17 yuan and 2.58 yuan respectively. The leading position of the company in the children's wear industry is still not shaken. After a few years of high growth, casual wear also needs a period of adjustment.

    increase

    The trend remains unchanged.

    Therefore, we have long been optimistic about the company, giving "overweight" rating.

    • Related reading

    Clothing Industry: 3G Technology Brings "Wireless" War

    24-hour non-stop broadcasting
    |
    2012/3/2 9:05:00
    17

    2012 Fashion Trend Of Men'S Clothing: Unlimited Exaggeration, Do You Dare To Challenge?

    24-hour non-stop broadcasting
    |
    2012/3/2 8:58:00
    40

    The Cruel Market Behind Jordan's Lawsuit: Capital Bloodthirsty And Moral Ignorance

    24-hour non-stop broadcasting
    |
    2012/3/2 8:32:00
    15

    Entering The Children'S Clothing Industry Is Both An Opportunity And A Challenge.

    24-hour non-stop broadcasting
    |
    2012/3/1 11:44:00
    3

    The Domestic Textile Market Is Getting Warmer All Over The &Nbsp, And The Chemical Fiber Industry Chain Is The Best Market.

    24-hour non-stop broadcasting
    |
    2012/3/1 11:23:00
    8
    Read the next article

    Mr. Chen Is A Group Of People Who Know Art Well And Know Marketing.

    Chen Li Shi is a new profession. A career in art and marketing. How did he make it? Let's take a look.

    主站蜘蛛池模板: 美女的让男人桶爽网站| 久久亚洲AV成人无码| 91极品反差婊在线观看| 波多野结衣精品一区二区三区| 天天色天天射综合网| 免费a级片在线观看| a级毛片免费播放| 激情网站免费看| 国内精品伊人久久久久妇| 亚洲精品国产成人| 91丁香亚洲综合社区| 欧美日韩在线不卡| 国产精品久久亚洲一区二区| 亚洲免费观看视频| 欧美日韩第三页| 日韩免费高清专区| 国产中文在线观看| 丝袜女警花被捆绑调教| 精品久久一区二区| 大炕上各取所需| 亚洲最新黄色网址| porn在线精品视频| 暖暖直播在线观看| 成人毛片视频免费网站观看| 国产又大又粗又猛又爽的视频| 久久国产亚洲观看| 美女毛片在线看| 女欢女爱第一季| 亚洲欧美视频在线观看| 手机看片在线精品观看| 日韩一区精品视频一区二区| 国产极品粉嫩泬免费观看| 亚洲国产精品一区二区久| 亚洲毛片基地4455ww| 日本激情一区二区三区| 含羞草传媒旧版每天免费3次| sao虎新版高清视频在线网址| 浮力国产第一页| 国产无套粉嫩白浆在线观看| 久久久久久不卡| 色费女人18毛片a级毛片视频|