Look At China'S Top Four Men'S Clothing And How To Take The High-End Road.
In recent years, China has successfully broken through the four largest listed companies in China.
Men's wear
The brand of seven wolves, YOUNGOR, Shan Shan, and the birds of good fortune still perform well on the road of climbing high-end brands. On the one hand, they show the determination to coincide with each other. On the other hand, they display different styles of weapons and move towards a completely different road, which is worth thinking about in the industry.
Road 1: seize the ocean.
brand
Lock the rich Purse
Representing Enterprises: Shan Shan
High-end direction: all the way to the West
High-end steps: the introduction of international brands to occupy the domestic high-end market.
I believe that most consumers do not know that their favorite MarcoAzzali, Renoma, and even Lecoqsportif sports, Pinky&Dianne women's clothing and other high-end international brands, in fact, behind the scenes is the Chinese fir.
As a business acumen businessman, Shan Shan has been aiming at the most profitable international brand, and has introduced more and more international brands through continuous introduction and agency of international brands, trying to occupy the dominant position again in the high-end market.
In fact, for the commercial perspective of competing for scarce high-end brand resources, Shan Shan is a successful forerunner.
At the cost of 120 million US dollars, YOUNGOR completed the delivery procedures with KELLWOOD on the new Ma group's assets list. YOUNGOR also had five international licensing brands authorized by Nautica, Per-ryEllis and so on, and finally offered another banner of high-end international brands.
Road two: persist in climbing peak to merge and get qualitative change.
Representing Enterprises: seven wolves
High end direction: Chinese and Western combination
High end steps: constantly improving, making foreign things serve China, and then moving.
Since the establishment of the seven wolves brand in 1990, the top seven wolves have established a firm and long-term brand belief.
From wholesale to monopoly, from small family businesses to public companies listed on the market, although the seven wolves' brand culture and brand value have gained qualitative change in the accumulation, the seven wolves also understand that there is still a big gap from the international high-end brands.
Zhou Shaoxiong, chairman of the seven wolf company, which is famous for its brilliant atmosphere, is naturally unwilling to let Shanshan and YOUNGOR take the lead in the high-end market. The famous French fashion designer, Daniel Faret (DanielFaret), agrees with the seven wolves for many years, creating a good opportunity for the seven wolves to take advantage of the situation and seize the commanding heights of men's clothing.
Daniel is famous for his charming French design, international vision and Chinese culture.
clothing
Production and marketing, thick and dense, sparkle, produced a label "DesignbyDaniel" international brand SEPTWOLVES.
On the way to Shanshan, Zhou Shaoxiong did not go to represent Daniel, a self created brand DanielFaret in Europe, but firmly cling to its own brand SEPTWOLVES.
It is not difficult for us to puzzle out the painstaking ambition and ambition of Chinese Entrepreneurs: first, we must have the blood of the wolf race; two, we should show China's international brand to the world.
If we want to go to the top end, we must do our best to become bigger and bigger. In the future, we must go to the international arena. The main body of big investment and innovation is SEPTWOLVES.
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