Analysis Of 2013 Spring And Summer Trends

Although the panic of 2012 doomsday has gradually weakened with the return of reason, the current world

With the infinite commercialization, commercialization and commercialization of the human world, competition for resources, deterioration of the environment and subversion of the value system have come to an end. Human beings are becoming more and more anxious about the world, life and life.

In the autumn and winter of 12/13, we put forward the concept of "creative restoration", revealing the trend of human dignity and pursuit of happiness, emphasizing consumers' re understanding of tradition, and the moderation of technological development and lifestyle.

Then, what will happen in the 2013 spring and summer?

"Eternal vitality"

This theme is the preservation and continuity of consumers' "safety" and "Hope". In this theme, the plant concept and color that symbolize vitality are expressed in an easy way, and the inspiration from food also adds a sense of security to this theme.

Under this theme, the colors are bright and soft, and the style of the products is fresh and warm, showing a pleasant and optimistic atmosphere.

"Decorative arts"

The popularity is difficult to separate from the good performance and prospects of China, India, South America and Russia in the economic field. The stability and development of the political and economic fields make the regional culture deeply influence the fashion trend.

The decorative styles of various ethnic cultures have become the most dazzling highlights of the 2013 spring summer.

"Application for the upper" and "ordinary spirit"

This concept comes from the concept of "open design" in all fields.

The "open source design" in the software field has led to the trend of "open design" in various fields. More people can participate in the design process of the product, express their demand and understanding of the product, and make the final product more diversified, personalized and more applicable.

The two seemingly estranged concepts of "personalization" and "utility" have come into being in this season. The personalization will be based on pragmatism and practicality, and no longer pursue the effect of exaggeration and challenge.

If the two themes of "eternal vitality" and "decorative art" reflect the lively aspect of the 2013 spring and summer, then the "application for the upper" and "ordinary spirit" express the rational and calm aspect of the 2013 spring and summer.

In the 2013 spring and summer trend, another obvious branch came from the influence of traditional Chinese culture and Zen culture.

More and more consumers are seeking the unity of substance and spirit, and find the importance of "ordinary". "Commonplace" contains truth, beauty and sincerity, keeping the normal state of daily life and maintaining a moderate and harmonious state of mind. This idea is being accepted and practiced by more and more people and become a new trend of fashion.

In short, 2013 spring and summer will be a more stable, stable and confident season.