"Sumo Wrestlers" In China's Electricity Supplier And Garment Industry

The growth path of van guest can easily be associated with SUMO sports in Japan.

Sumo is a very special occupation in Japan. Sumo wrestling has no weight limit. The heavier the body, the better the competition rules are. A game usually takes only ten seconds in a round to win. "Squeeze" is the main technique used by sumo wrestlers in the arena, and the force of "squeeze" stems from the weight and physical ability of sumo wrestlers, so most sumo wrestlers are above 300 Jin. If you want to achieve good results in sumo sports and get promoted to a higher level, you must increase your weight regardless of the consequences, but the cost is heavy. reduce Life expectancy costs.

Sumo movement has the best of both worlds' three step success method. The first step is to increase the weight of the fastest speed and maximum weight at any cost, ensure that it has an advantage in weight, ensure no lap, no fall and no exit in every game; the second step is to become a professional sumo wrestler, and to maximize the speed of gathering wealth. The third step is to find ways to extend the length of life and return to normal life after gaining fame and wealth. The "three step success method" looks beautiful and fascinating, attracting the followers to go forward, but successful ones are after all rare, and more are losers who have been squeezed out of the circle. They will be depressed all the time in humiliation and desolation. Even if they are successful, they must pay the price for their former actions and pay much more than the imagined ones. The average life expectancy of Japanese sumo wrestlers is only 57 years old, and their physical and psychological trauma has made them suffer from pain and sufferings for life, and can not return to normal life.

In 2007, the founder of van guest put forward the idea of "using Internet to integrate advanced China". clothing The manufacturing industry chooses "own clothing brand, online sale" business mode, positioning in the "Internet fast fashion brand", hoping to become "the first choice" brand clothing for Internet users. Obviously, since the birth of a customer, he has been ambitious and ambitious. In just four years, customers are among the top four income groups in China's online B2C field. Brand clothing Sales volume is the first in China, and capital market is also favored. The six round of financing has been successfully completed, and the valuation of enterprises has soared. Its achievements are regarded not only as an innovation in the e-commerce industry, but also as a miracle in the traditional clothing industry. Now, it is a question of "loss gate" and so on.

In essence, customers are very much like "sumo wrestlers" in China's electricity supplier and clothing industry. Their genes are derived from capital. When customers are still in the matrix, capital is ready for its birth and growth. It must be pointed out that the growth path of every guest born in the cross between traditional clothing industry and modern e-commerce is distinct from that of capital gene. First, we can attract capital market by business mode, establish brand cognition with capital influence and advertising force, transform brand cognition into brand consumption, build customer resources with brand consumption, expand the scale through speed, attract more capital through expansion, and achieve profits by IPO.

Needless to say, the eyes of capital have never left the sales volume and growth rate of customers. Following the capital mind, many behaviors in the four years become easy to understand: in 2008, Sale The income is only 120 million, but eight has been sold to Internet advertisers. No matter what they do, it is important to raise their popularity first. By 2010, the operating expenses of all customers are 539 million, including sales costs or more than 400 million, and sales expenses account for 1/3 of revenue. To some extent, this is the logic of everyone's customers, which is advertising, and sales and repeat buying are squeezed out. Under the action of "input extrusion" alternating cycle, all passengers are like chariots, starting from high position, speeding up frequently, breaking through the pass and gaining fame and success. They are only one step away from IPO.