The Third China Footwear Industry Summit: "Lead And Break Through" To Find The Return Of Shoes.
Review all previous "
China footwear Summit
The success of the first two summits and the powerful influence have proved the value and significance of the summit, but what is more important is the guiding role of the summit theme.
The theme of the first China footwear industry summit is "channel decides the future".
footwear industry
We can enter the terminal through many channels, including distributors, joint ventures, agencies and e-commerce. The survival and development of enterprises can not be separated from the construction and maintenance of channels.
Then the second China footwear industry summit put forward the idea of "changing the way of development and focusing on the brand 2 era". The concept of B2C e-commerce has provided market opportunities for brand marketing of traditional footwear industry. Under the trend of networked business, Internet e-commerce mode is being recognized by more and more enterprises and consumers.
Furthermore, the theme of the third China footwear industry summit is "leading and breaking through", brand and marketing mode, shoe industry breakout market fetters, and government policy and footwear industry chain.
The premise of making the theme is to integrate the information and resources of the shoe market, analyze the current situation, and combine the practical problems existing in the development of the footwear industry, so as to look forward to the future path of the footwear industry.
In the market of Chinese footwear industry, in 2011, China's footwear industry was surging and surging, and the negative news of the failure of shoe enterprises frequently appeared in newspapers.
As we all know, the shoe industry in 2011 has been puzzling many shoe companies.
In recent years, with the financial crisis and foreign debt crisis in Europe, many domestic enterprises have problems such as difficulty in recruitment, difficulty in staying and so on.
All along, high inventory is considered to be the driving force behind the rising price of shoes and clothing. The problem of inventory backlog in shoe industry needs to be solved urgently, so we need to find out the root of the problem.
"Order shortage", it is reported that some enterprises have reduced orders and high costs. For example, the footwear industry in Dongguan, experts put forward the idea of expanding domestic demand for pformation and upgrading. It is worth our deliberation and discussion with the platform of the third footwear summit.
Another problem is brand building and brand image. The first two quarters of 2012 showed that the market of shoe brands was not optimistic.
The value of the brand is beyond doubt. It plays a certain role in stabilizing the market. The brand needs to have its own unique style and charm. The brand viability lies in innovation. How can we manage the R & D and design? How can China's shoe brands follow suit? What related policies are the latest in the government? How can the government cooperate with the shoe manufacturers to make the Chinese footwear industry steadily and rapidly develop?
There are many reasons for the problem. Under this background, the third China footwear industry summit put forward the theme of "leading and breaking through" to explore the whole industry chain of shoe industry and find out the countermeasures to break the problem, which fits the situation of China's footwear industry.
The third China footwear industry summit will be held in April 2nd.
Guangzhou
The curtain will be brought to the elite of the government, famous experts and scholars, outstanding entrepreneurs, and all sectors of the footwear industry chain.
Beautiful and enchanting April, passion is blooming on the branches. In the name of "shoes", let your thoughts wander under the feet, and look forward to seeing you together.
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