Intime Department Stores Enter Hunan's Major Department Stores To Speed Up Networking.

Recently, sources in the industry learned that Zhejiang's retail leader Yintai Department wanted to enter the Hunan market. The location of the project is located in Wuhan Guangzhou New Town, Yuhua District, Changsha.

"At present, the project is being carried out in the first phase of the project, and the time for Yintai department to enter Hunan will depend on the specific progress of the project." According to the source, once intime stores enter Hunan, capital Strong, they will not only set off a "bloody storm" in the traditional department stores, but are also making full efforts to enter e-commerce. They will surely become the leaders of Hunan department store e-commerce.

　　 Where is Yintai store sacred?

I believe everyone who cares about it has issued similar questions. In fact, this is a "famous" department store in the East China region.

Public information shows that intime department store was established in Hangzhou, Zhejiang in 1998. Since 2000, the founder of the group, Shen Guojun, through a series of capital operations, including the acquisition of Ningbo China Federation of China and the introduction of overseas fund And intime department stores are listed in Hongkong to achieve capital accumulation, forming the current situation of "three carriages" of department stores, real estate and finance.

In fact, as a national chain store department store, intime department store's entry into Hunan is not groundless.

Wang Chunceng, vice president of Yintai department store, said that the development strategy of Yintai department store is "dense Zhejiang and chain store". They want to "stand firmly in Hubei and arrange the central China". At present, Yintai, a strategic partner of Yintai department, has already arrived in Hunan. According to the agreement between Yintai department store and Limited by Share Ltd of Beijing Investment Bank, the property that Beijing will invest in retail business will be leased to Yintai department first.

It is certain to introduce Yintai department store. Tang Qian, director of Yintai project, who is developing Changsha's Wuhan Guangzhou international city's early stage project, said: "according to the normal progress of the project, intime will soon appear in Changsha's Wuhan Guangzhou international city."

　　 Go to Hunan and take the road of self building

As Changsha enters a new wave of Mall, the business structure will become more and more lively, and the exploration of foreign department stores will become more frequent.

Previously, Changsha department stores only had friends of Xiang faction, Tongcheng and BBK. Following the arrival of Ping Hun Tong, a Japanese enterprise in 1998, new recruits continued to pour into Beijing. Wangfujing The Shanghai Bailian, the new world of Hong Kong faction and the rainbow of Guangdong school.

Changsha's department store industry is more lively with its inflow into Hunan.

Hunan has always been the target market of intime department store, but there are no suitable opportunities and projects. Now, with the opportunity of the Wuhan Guangzhou international city project, intime general merchandise once again sounded the horn of the curve March.

"If you want to enter Changsha, there are two ways in front of foreign department stores to buy other properties, or to build property on their own." Tang Qian said Ping Hun Tong and Wangfujing are good examples.

Intime department store is going to build a cooperative road. In fact, as early as 3 years ago, Yintai department stores "chess game".

It is understood that in August 2009, Beijing invested Yintai company to purchase sunshine 100 home group, Hunan Jin run Tong Industrial Investment Co., Ltd. and Hunan Yinli investment limited liability company's sunshine 100 (Hunan) land at a price of 1 billion 200 million yuan. Investment 80% equity interest in limited company. After the takeover, Beijing Investment intime will take part in the overall development and construction of Changsha's Wuhan Guangzhou international project as a controlling shareholder. {page_break}

　　 "Pioneer" Wuhan Guangzhou New Town

Yintai department to set foot in the Wuhan Guangzhou New Town, located in Yuhua District Li street, at present, this piece is almost a commercial blank. Such a business environment is a double-edged sword for Yintai department store.

The advantage is that Yintai can fully display its business in the "blue ocean". The disadvantage is that if it is in a growing business circle, Yintai will inevitably have to go through a tough market incubation period.

Such an analysis is not without reason. However, the new town of Yintai department store is not a reckless move.

Tang Qian said that the Wuhan Guangzhou international project is located in the three dimensional transportation network node of MTR, airport, Shanghai Kunming railway and Wuhan Guangzhou railway, and the framework of Changsha Zhuzhou Xiangtan economic integration will promote the formation of the central city circle of Changsha. Wuhan Guangzhou International is just the bridgehead of the three cities. It will be the political, business and life center of Changsha and even Hunan, and the future business prospect is limitless.

The director of the Bureau of Commerce in Yuhua District also said that he was very optimistic about the entry of Yintai department store. "Wuhan Guangzhou new town is not only the hub of high-speed rail transportation, but also the place where high-end people live and business gathered. The presence of intime department stores can speed up the prosperity of new towns."

　　 Promoting major department stores to speed up "Networking"

"With the boom of e-commerce, it is necessary for department stores to touch the net." Wang Yingping, Executive Deputy Secretary General of the Changsha Electronic Commerce Association, said that at present, Hunan department store e-commerce is still in its infancy, but if Yintai stores enter Hunan, it will definitely accelerate the construction of online shopping centers in Hunan.

It is understood that relying on Yintai group Yintai shop has been established for more than a year. At present, Yintai network has more than 300 well-known brands, and "conservative sales estimate is 500 million yuan in 2011".

"In front of Yintai network, Hunan's major department stores online shopping mall is still in its infancy." Wang Yingping said that the online shopping mall competition is the most intense battleground in the department store industry in the future, and Hunan is lagging behind.

However, it is gratifying to note that the major stores in Hunan are following the trend of the times and have already tried the online shopping mall. At present, the electronic commerce website of Ping Hun Tong and Wangfujing is actively preparing.

"The arrival of Yintai network is bound to bring a sense of crisis to major stores, and speed up the networking of major stores." Wang Yingping said.