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Price Rise Is Not A Good Solution To Rising Costs; &Nbsp; Nearly 2000 Kinds Of Leisure Brands Fight.

2012/3/3 14:29:00 3

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Casual Wear Rises Fiercely And Competition Is Fierce.

jeanswest

international ( Hong Kong ) Yang Xun, chairman of the limited company, did not expect him. One thousand nine hundred and ninety-three First in Shanghai in 2003 JEANSWEST ( jeanswest ) A lot of people in the mainland are still not clear about franchised stores. " Casual clothes " What is the concept? Twenty During the year, however, it encountered and approached. Two thousand Leisure brands fight.

At present, casual wear has become one of the most competitive market segments in China's clothing industry. And JEANSWEST, Giordano and Baleno are all from Hong Kong businessmen in the last century. Ninety Although leisure brands brought about by the early years are still active in the world of young people, it is hard to walk around like this at the time. 　

Whether foreign or local leisure brands are affected by rising labor costs, raw material price fluctuations and market management environment changes. Inventory problems have been plagued since last year.

Rapid expansion

American Apparel, Two thousand and eleven A quarterly report shows that the amount of apparel inventory in the United States is Thirty-one point six Billion yuan. This casual wear enterprise has to adjust its strategy and deal with inventory through different channels such as discount stores and state purchase network. In addition, the United States has another misery of clothing. - Invest in new brands Me&City Zhou Chengjian, chairman of the US bond clothing company, admitted to the media last year. Me&City Take a detour, the root lies in " No fear, no enough sense of risk. " 。　

At this time, fan is not easy. Low price, huge advertising, unique e-commerce positioning, so that all fans grew rapidly in the past few years. The general clothing brand will cost price. 6~10 Times as the final selling price, a well-known brand will set the price at the cost price. Twenty The sales price of fan is only about twice the cost. One point five Times, the price of every guest is 1/6 or even 1/10 of the average brand. Although the price advantage created the van, but profit also become a big confusion. 　

This year One In June, the retail sales volume of clothing was not satisfactory, and the retail sales volume of 100 large scale retail enterprises increased year by year. 12.3% It is lower than the fourth quarter of last year. Seven point five two Retail sales fell by a percentage point. 0.18% Though One The month is in the traditional peak season for new year's day and Spring Festival, but even so, sales still drop year by year, and the situation is not optimistic. In the case of no improvement in garment market, competition as a garment industry

Most intense

The pressure on the casual wear board has increased significantly. 　

Yang Xun recently admitted in an interview with reporters that it is difficult to expand this year, but the future of China's casual wear market is expected. 10~20 There is still room for improvement in the year. The company can go ahead with its original plan this year. 　

JEANSWEST clothing brand's sunrise enterprise ended Two thousand and eleven year Six Month end Six The total business volume of the company is Thirty-one point eight Billion yuan, an increase year on year 13.47% 。　

JEANSWEST plans to keep sales in mainland China every year. 15% ~ 20% Growth and hope Two thousand and fourteen Year breakthrough One hundred Billion yuan. At present, JEANSWEST has been in the mainland. Three hundred Many cities have opened. Two thousand and eight hundred Many stores. " Our shop speed is not fast, steady is very important, although the form of franchising can quickly occupy the market, but the pace is too fast, it is not conducive to grasp orders and control risks, we exceed 60% The exclusive store is a direct store. " Yang Xun said.

In the face of rising costs, Yang said that raising the price of products is not the main solution, but mainly by strengthening sales and management. In addition to the three or four line cities, the network sales are also increasing. Last year, JEANSWEST's online sales doubled. In addition, controlling the return rate is also an important factor to reduce costs. The return rate of JEANSWEST is controlled at 2/1000, while the return rate of the entire garment industry is about 1% 。　

although

Casual clothes

Competition is getting worse, but the upward trend of costs makes it difficult for the industry to have room for price war. Many casual wear enterprises have no longer blindly expanded by adjusting their strategic stability. According to the Shenyang Wanguo Securities Limited by Share Ltd report analysis, the United States State clothing future shop plan is also in steady win. At present, American stock is about the same size. Twenty-five Billion yuan this year. One During the month and Spring Festival, the income will keep steady and rapid growth, but the winter clothing discount may affect the gross profit rate.