Two Sessions Of Live Bear Campaign To Stamp Out Environmental Protection Alarm For Footwear Industry

In recent days, representatives of the NPC and CPPCC members have made suggestions for the conference. Among them, CPPCC National Committee member, famous writer Feng Jicai and CPPCC National Committee member, famous painter Han Meilin in 2012, the joint proposal to pay attention to the controversial "live bear bile" incident. "Living bear's courage" is contrary to the original intention of animal protection. This is also an inhumane and uncivilized means of profit. At the same time, bear bile has gradually evolved into a contest between commercial economy and environmental protection. This is also a warning for the shoemaking industry, which is closely related to environmental protection.

　　 Water based glue takes off pollution cap for shoes enterprises

　　 Raw material In recent years, the major media have reported that China's major shoe companies have changed their oil-based adhesives to water-borne adhesives. Compared with traditional oil-based adhesive, water-based adhesive is more easily bonded to shoe materials, and each production line can save 4 workers, 16 lines, and reduce labor costs. In the factory where oil gum was used before, workers were covered with unpleasant volatile gases for a long time. A large number of organic solvents were discharged into the atmosphere every year in the factory. After entering the atmosphere, the organic solvents may form a large amount of photochemical smog and acid rain, which seriously affect the environment and people's health. In contrast, the factory that uses water-based adhesive can be smelly and environmentally friendly without the exhaust system, and has a certain control over consumers' health and consumption level. With the successful testing of some shoe enterprises in China, water-based adhesives are increasingly favored by enterprises in recent years. It is understood that some shoe enterprises in China have begun to introduce water-based rubber shoemaking in one or two production lines to achieve low carbon environmental protection effect.

With the intensification of the footwear industry competition, especially the entry into the international market. market The shoe products must meet the requirements of strict targets, among which the environmental protection products will be more and more popular. In the future, more and more domestic shoe companies will choose this environmental protection technology.

　　 Marketing Strategy to strengthen environmental awareness for shoe companies

Marketing strategy also can not ignore the change of raw materials, we can see that shoe enterprises are gradually strengthening their awareness of environmental protection. "Green" is not only reflected in raw materials, but also can not be ignored in marketing strategy. Nowadays, the marketing methods of shoes enterprises are various. It is necessary to introduce environmental protection concepts at the same time of marketing. The promotion of products after entering the market plays a vital role, and it is more difficult to get involved in the marketing of environmental protection themes. In view of this, the marketing of famous shoe and clothing enterprises is a step by step. When domestic and international sports brands get together with the Olympic theme, Xi De Dragon sets out "science and technology marketing" with ingenuity, and chooses to cooperate with the pioneered scientists and endorse mode to achieve a win-win effect. Therefore, if shoe companies want to develop in a long-term way, based on and outside of Yu Hai, they should not only rely on core technology, but also have to consider comprehensively, choose different ways according to the market situation, and at the same time understand that this era belongs to environmental protection invention and innovation. At present, the "environmental protection" of shoe market should be the first. Enterprises should vigorously invest in the innovation mechanism of environmental protection, leading the Chinese shoe industry to "green economy" and quickly seize the powerful market of the spring and summer footwear industry.

As we all know, green development is the main theme of the 12th Five-Year plan, and how should the shoemaking industry, as a labor-intensive industry, explore the development of low-carbon environment as soon as possible? Green brand The new engine of the economy has completed the process of green economy. One of the most direct and effective ways is technological innovation, which is bound to become an important breakthrough point for shoe enterprises to move towards green economy.