SWAROVSKI "&Nbsp" Or "Pressure Dealer" Selling Behavior.

Whether in Jingdong mall, Dangdang or Taobao, if you type SWAROVSKI words, you will get a lot of search results, many of which are not very "SWAROVSKI", and the price is quite "close to the people".

SWAROVSKI has recently claimed that it has not authorized any website to sell SWAROVSKI products in China.

Strangely, despite the fact that SWAROVSKI personally came up with "fake", Jingdong mall told the newspaper that its SWAROVSKI brand products came from legitimate channels.

More analysts believe that "no one is selling a holiday", this dispute is just a pressure from SWAROVSKI to dealers.

How many kinds of "SWAROVSKI" are there?

Everyone loves SWAROVSKI.

However, the Internet "

This is the new round of integrity crisis faced by the electricity supplier collectively after the sale of fake sky shuttle by Gao Peng network.

Although SWAROVSKI is aggressive, the electricity providers do not buy it alone.

In response to this, Jingdong mall yesterday (March 5th) gave a reply to the daily economic news reporter that its sales of "SWAROVSKI" brand products all came from legal channels, suppliers and brand manufacturers all had legitimate qualifications, complete procedures and regular commercial invoices, which were in line with Chinese law.

Jingdong mall and related suppliers are responsible for the related after-sale services of these commodities within the scope of the law.

Shop No. 1 also said that its SWAROVSKI products sold as regular channel products are currently being audited.

The large number of electricity suppliers on the Internet, the price concessions SWAROVSKI are all genuine?

For more questions asked by reporters, SWAROVSKI did not answer yesterday.

Reporters noted that in Jingdong mall and Dangdang online, the price of jewelry, which is purely known as the "SWAROVSKI" brand, is much higher than that of a large number of SWAROVSKI elements.

Dealer turnover or cause

According to media reports, there are two departments of SWAROVSKI and SWAROVSKI elements, respectively, which are boutique department and wholesale department. The former is mainly responsible for the sales of stores and finished products. The latter is mainly responsible for wholesale, belonging to semi-finished products, mainly cooperating with other brands in making jewelry.

Some people think that because consumers can hardly distinguish themselves from words, this has become SWAROVSKI's "annoyance".

In view of this dispute, insiders believe that in this dispute, "no one is selling fake products".

"I think SWAROVSKI is just an indication of its attitude."

Li Chengdong, principal analyst of PDA network, said that online sales can save more than 20% of the cost of electricity and water, rent and so on. Therefore, some SWAROVSKI dealers will sell products to the Internet.

While online sales directly affect the interests of other distributors, and with the strengthening of the influence of the electricity supplier, it may have an impact on the sales of the physical stores. Therefore, SWAROVSKI has "clarified" its actions and maintained it.

Xue Shengwen, a senior researcher at CIC, also believes that the dispute between SWAROVSKI and Jingdong is the reseller behavior of dealers. In the final analysis, the convenience of network sales has occupied the sales capacity of physical stores, and this behavior has damaged SWAROVSKI's brand image.

In addition, as a brand holder, SWAROVSKI does not allow different market positioning in the Chinese market, which has caused a great deal of trouble to the market sales of products.

Although online sales can bring more profits to enterprises, it violates the brand owners' market management standards, so putting pressure on dealers is the most direct means of regulation by SWAROVSKI.

Xue Shengwen analysis, because SWAROVSKI and the electricity supplier have different positions and purposes in the dispute, it is not expected that there will be any direct contact.

The termination of resellers or the increase of sales price will be a key measure to stop disputes.