How To Speed Up The Integration And Promotion Of Wenzhou Shoes?

Wenzhou footwear industry rose early in the Southern Song Dynasty, and it has been developing for more than nine hundred years. This traditional industry precipitates the long baptism of heavy history. It also marks the hard work of reform and opening up, leading to the brilliance of China's footwear industry and the defeat of Waterloo's dream. How to make the "made in Wenzhou" model "made in China", how to boost the upgrading and upgrading of Wenzhou's pillar industries, and how to help Wenzhou shoe enterprises to accelerate their progress in the integration and upgrading, has become a major concern of Wenzhou's inspection and Quarantine Bureau.

In October 2008, Zhejiang The inspection and Quarantine Bureau signed a memorandum of understanding with the Wenzhou municipal government, which opened the prelude to Wenzhou's regionalization management. Over the past few years, relying on this platform, through the sincere cooperation with local governments, functional departments, trade associations and social forces, the Wenzhou inspection and Quarantine Bureau has accompanied export shoe companies out of the international arena. financial crisis The haze has resisted the impact of foreign technical trade measures and adversity.

In 2010, Wenzhou's footwear exports totaled 108 thousand and 300 batches, 774 million pairs, and goods valued at US $3 billion 988 million, representing an increase of 36.24%, 34.78% and 42.96% respectively compared with the previous year. In the face of various difficulties and pressures such as labor shortage, exchange rate war, trade war and inflation, Wenzhou's export footwear enterprises have handed in a beautiful transcript.

In 2008, the aftermath of the financial crisis triggered by the subprime mortgage crisis in the United States was still in the cold winter. At the same time, the national shoe industry reshuffle speed up, the long-term accumulation of structural contradictions concentrated exposure. Export shoe enterprises face unprecedented challenges.

　　 There are many wheels in adversity.

Why do we seek breakout in the "crack"? Wenzhou inspection and quarantine bureau is deeply aware of the importance of responsibility and mission, and deeply understands the blood relationship between government and enterprises. After thorough investigation, we have clearly defined the regional management approach from "creating regulatory zones to cultivating demonstrative enterprises, and then setting up a regulatory demonstration zone", and put forward the overall goal of constructing the export footwear quality and safety supervision mechanism, namely, the government's overall responsibility, strict quality control, inspection and quarantine supervision, relevant departments, industry associations and social forces participation.

"The value of exports has increased rapidly from US $598 million in 2001 to US $2 billion 745 million in 2007, and the value of exports has increased by two times in 6 years, which fully demonstrates the good development prospects and unique regional advantages of the footwear industry in Wenzhou." Jiang Wenhu, director general of Wenzhou inspection and Quarantine Bureau, said that the footwear industry in Wenzhou has a complete shoe industry system, a comprehensive strength of industrial characteristics and a newly established industrial cluster, which is suitable for the road of regional management.

The Wenzhou municipal government has given a great support to the starting gun for the journey of adversity. The municipal government office held several meetings to discuss and adopt the export footwear product inspection and supervision area construction plan. In November 2008, the Wenzhou municipal government office issued a document to set up a working leading group, which was headed by the deputy mayor of the municipal government, and the 6 functional departments and the town governments of the main producing areas were responsible for the unified leadership of footwear regional management. The municipal government also provides financial support and earmarks funds as a subsidy for the construction of supervision zones. {page_break}

"The establishment of inspection and supervision zones is a practical action to serve local development, serve the vast number of enterprises and serve the people. It is also a concrete embodiment of innovative inspection and quarantine work mode, and an effective measure to help enterprises tide over difficulties. It is believed that through the inspection of the construction of supervision zones and the introduction of a series of preferential policies and supporting measures, we can encourage the upgrading of footwear industrial structure and independent innovation of enterprises, and promote the sound and rapid development of the export footwear industry. Liu Zhiyan, deputy director of Zhejiang inspection and Quarantine Bureau, is not only partial to regional management but also a "reassurance" for export shoe enterprises.

In the two years that followed, the construction of the inspection area was stable and steady. Around the purpose of "supervision in service and supervision in service", Wenzhou inspection and Quarantine Bureau strives to achieve the three major changes: from detecting unqualified products to preventing nonconforming products, changing from finding problems to solving problems and preventing problems, and changing from micro quality management to macro quality management. Multi round drive to ensure Wenzhou's export shoes will continue to travel overseas.

　　 Many ways to make good use of force

Wenzhou export shoes Winning at the starting line is the most important thing to win by quality. The Wenzhou inspection and Quarantine Bureau has taken the pulse of the enterprise's quality management to suit the remedy to the case and make a good plan. Try to support the inspection results, and discuss with the executives or technical personnel to make suggestions for unqualified improvement, and strengthen source control.

It is better to give people fish than to teach them to fish. To make Wenzhou export shoes go further in overseas markets, we need to practice "compression" and "strain". Over the past two years, many countries have introduced technical trade measures in the wake of the international financial crisis, which has a certain impact on China's foreign trade exports. The most important impact on export shoe companies is the two methyl fumarate related regulations issued by EU countries at the end of 2008, which directly led to a sharp increase in the number of export footwear foreign notifications in 2009. The Wenzhou inspection and Quarantine Bureau responded quickly and promptly went to the relevant enterprises to find out the inventory situation, urging the enterprises to rectify the situation, and carried out a thorough investigation at the same time in the whole inspection and supervision area, sampling and testing all kinds of mould proof products, and carrying out the record management for the mould proof products used by 321 European manufacturers.

At the same time, the bureau sent special personnel to track the development of technical measures in Wenzhou's main footwear export markets, and promptly issued early warning or warning information to guide enterprises to prevent first. We should sort out the compulsory safety ring project for importing countries and regions of footwear products, strengthen the source control of the EU's key points of notification, expand the coverage of routine inspection and supervision, and improve the frequency of detection and the detection rate of unqualified products.

A series of forceful measures led to a sharp decline in the number of notifications caused by the reasons. The foreign reporting projects dropped from 4 in 2009 to 2, down 65% in 2010, zero in 7~12 months, and zero in 2011 1~4, and the large scale of fumaric acid two methyl ester was effectively curbed.

"Trade associations will cooperate with each other and assist in regionalization management." Xie Rongfang, vice president and Secretary General of Wenzhou shoe leather industry association, has no doubt. At the end of 2008, the Wenzhou Shoe Leather Industry Association learned that the details of the two methyl fumarate were informed by the European Union, and immediately communicated with the Wenzhou chamber of Commerce in Spain. It suggested that the notified party should resume the notification of the export of footwear containing fumaric acid two methyl ester before the 2009/251/EC directive of the European Commission was abolished. At the same time, we call on overseas businessmen and overseas Chinese traders to attach importance to product quality, standardize operation, and maintain and enhance the quality and reputation of Wenzhou's manufactured products. {page_break}

The efforts of the municipal government, functional departments and trade associations have heated up the hearts of the shoemaking people in Wenzhou. With the deepening of regionalization management, the role of the main body of enterprises is increasingly playing out. Several leading export shoe enterprises in Wenzhou have speeded up the pace of transformation and upgrading, joined the team of energy conservation and consumption reduction, and paid attention to the simultaneous development and energy conservation, developing and saving simultaneously.

　　 Re aim and sprint.

Regionalized management has been fruitful for more than two years. Taking 2010 as an example, the 9360 batch of export footwear materials annex circle project was sampled and tested by the lab, including 396 batches of substandard batches, down 2.14% from the same period last year. The phenomenon of shoddy and illegal phenomena did not appear throughout the year, and the overseas notification and retransmission decreased by 68.18% and 60% respectively. The product is made of leather shoes. cloth Face shoes and leather shoes are the main products, the average unit price is increased by 3.60%, 15.28% and 6.1% respectively. The number of enterprises with an export value of more than 10 million US dollars increased from 51 in 2009 to 86 in 2010, and the proportion of scale enterprises increased further. The export countries and regions are showing a diversified trend. The EU market is still the main market, and the US market share is increasing. The demand for emerging markets such as the Middle East is expanding.

The international financial crisis has gradually weakened, the global economy has gradually recovered, and the export of shoes has been thriving. In the new round of development gold In the meantime, it is urgent to supervise the construction of the demonstration area. However, due to the relatively large scope of inspection and supervision and the large number of enterprises, the demonstration area has not been built yet. By the end of 2010, after more than two years of experience accumulation and investigation, the establishment of demonstration zone for export footwear products inspection and supervision in Lucheng was finally put on the agenda, and the target was approved by the Zhejiang inspection and Quarantine Bureau at the end of 2011. The Wenzhou inspection and Quarantine Bureau has once again innovating the train of thought to find a way to build a demonstration area in the regulatory area.

The construction experience of the inspection area has paved the way for the establishment of a solid roadbed for the demonstration area. At the beginning of this year, the launching ceremony, mobilization meeting and functional liaison conference of export footwear products inspection and supervision zone in Lucheng were held in succession. Put the work into practice and bring the benefits to the enterprise. At present, 36 enterprises have been listed in a list of enterprises in 2011, including 16 enterprises in the shoe capital area, and 12 shoe capital enterprises have been listed as the candidate list of demonstration enterprises.

"The Wenzhou inspection and Quarantine Bureau settled the construction of the demonstration area in Lucheng District, which is the trust and favor of the Lucheng district government. It is the result of the joint efforts of both sides. The construction of inspection and supervision demonstration zones should focus on training a number of demonstration enterprises, giving play to the leading role, and making breakthroughs in technological innovation, strategic transformation and improving added value. The deputy head of Lucheng Huang Xia day has deep expectations for the future development of the demonstration area.