Hu Baogang: Service Enterprises Set Off The "Market Industry" Revolution

Nowadays, the clothing market has gradually entered multiple channels. "Mouse" has become an indispensable part of the clothing market.

When the integration of e-commerce and garment professional market becomes an undoubted fact, whether we recognize the status of the network, the separation of purchase and experience will completely change the form of paction today.

In the future, whether the clothing market or clothing retail mall, the physical mall as a commodity trading function has become less and less.

According to statistics, at present, less than 30% of people actually buy goods in shopping centers, and the role of clothing market as a paction is gradually being replaced by entertainment, leisure and experience.

In the new economic era, more people will find and compare products that are suitable for their purchases through online rankings and web search, through entity shopping mall to experience and purchase through e-commerce platform.

In this sense, the Internet market can not replace the physical market, and the physical market also needs to face the impact of the Internet market. What will be truly competitive in the future will eventually be accepted by the buyers as the "theme mall".

We believe that although the physical market and the virtual market belong to two different fields, they are the common needs of each other.

From the current situation, the real market "Internet" has the suspicion of "Ye Gong Hao long", the virtual network "go to sea" has the meaning of "drunk and drunk", who integrates who has the hidden meaning.

It seems that a new market field will be the fundamental solution to the contradictions and conflicts. That is to say, the network paction mode that interpenetrated various channels and integrates various modes into the physical market is called the "theme mall".

The theme mall pays more attention to the application and innovation of the business mode of the entity commodity market. It grasps the core competitiveness of the entity market, which is based on the power of the Internet rather than the development of Internet technology.

In this sense, technology is constantly changing and innovating, and the commodity in the physical market is eternal. With the advent of the "civilian" era of e-business technology, the operation mode of "network trick" or "Taobao shop" will inevitably break through once it meets the real market e-commerce.

The formation of "clothing theme mall" will cause structural changes in the original concept, geographical advantage, real estate value, brand value, channel value and stall value of the original clothing market. Buyers and consumers will ignore the physical market shape, and pay attention to the price, quality, logistics cost and delivery convenience of the commodity in the physical market.

Under the condition of sufficient information, dealers are hard to get excess profits. The high cost performance of clothing will become the favored object of all operators and purchasers. The future "theme mall" focuses on logistics cost, distribution means and experience display function.

It can be seen that the formation of clothing theme mall is also a revolution in the operation of the physical market.

The core of the clothing theme mall is the market.

It relies on the physical market to get rid of the traditional network technology to change the business mode of network pactions. The core of its business mode is that the market determines technology and promotes the perfection and upgrading of technology.

In the clothing theme mall, more emphasis is on network technology support rather than network technology dominance. This is also the essential difference between the theme mall and the general e-business companies and the physical market network pactions.

Because in the new economic era, the development of technology is rapid and endless. The platform for developing network pactions relying solely on network technology will inevitably be eliminated by new technologies.

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With the formation and rapid development of the clothing theme mall, the traditional business mode of garment professional market and even retailers will undergo a series of revolutionary changes.

First of all, "spike" changes the trading mode.

In the past, the biggest advantage of the clothing market is the distribution channel of goods. A commodity from production enterprises to consumers needs five steps: factory production, wholesale of origin, wholesale sale, distributor agent and retail terminal.

In the theme mall, the direct connection between goods and consumers can be realized.

"Online store" can complete procurement behavior simply through steps, so whoever has the leading network system can achieve the function of "spike sale".

Second, the function of business circles will be blurred.

In the past, the clothing specialized market or the retail shopping center all attached importance to the region and the business circle, therefore, formed the dense clothing specialized market group in the southeast coast, the other area merchant concentrates to these market purchases.

In the era of theme shopping mall, the division of "core business circle" will also gradually fade. The "short process terminal" based on consumption and procurement terminals will become the development goal of regional service and allocation.

Third, the era of "integrated marketing" is coming.

In the past, the clothing market was basically based on the wholesale business. Whether it was wholesale or retail, the core of dealing with commodities was physical pactions.

The formation of thematic shopping mall will promote the "wholesale, retail, franchise" and other business formats of different commercial areas without obvious commercial boundaries. E-commerce can completely "wipe out all the stops" to achieve the "comprehensive marketing" revolution of the clothing market industry.