Do Not Blindly Open Shop In The New Brand Of Clothing Industry

No one can tell clearly how big the clothing market is in China.

The so-called "clothing, food and shelter" four needs, also shows that clothing is the consumer's first choice, China relies on its huge population base constantly create consumer demand.

However, with the rise of Internet in recent years, e-commerce has gradually become one of the most growing channels for clothing product sales.

According to the survey data of the Qing Research Center, in 2010, the scale of online retail pactions of Chinese apparel categories was 107 billion 328 million yuan. In 2011, analysts predicted that the size of China's apparel products online retail market would reach 170 billion yuan, an increase of over 50%.

Indeed, many garment enterprises have begun to pay attention to the innovative marketing channel of network marketing.

The advantages are obvious: integrating brand marketing communication and product sales; improving the possibility of product display, enabling consumers to choose more; and more importantly, network sales have compressed the traditional marketing intermediate links, so that the price of products can be further reduced.

The boss of a clothing company once admitted that the price of the brand in the exclusive store is all or 10 percent off, but its factory price is below 60 percent off.

Under the premise of reducing the intermediate links and the constant sales volume, he can make all products sell at 50 percent off and earn a little profit.

stay

First, in the traditional way.

Secondly, the biggest problem of network products is that quality is difficult to guarantee, and there are often things that happen to be mixed with fish, but it is difficult to achieve regularized management and sometimes even damage the brand image of enterprises.

In contrast, physical stores are easy to standardize in decoration and clerks' service, and convey specific corporate culture and image.

Merchants' marketing experts believe that despite the fact that the world's mature clothing brands have official websites, the pricing of products on the Internet is almost the same as that of offline stores.

"It can be said that these mature well-known clothing brands set up online shops, but also a brand building and promotion, rather than as an important sales channel."

Therefore,