"Copy Number" Wind From Clothing To Household Appliances &Nbsp; Manufacturers To Expand Network Sales Channels At A Low Price

March 8, 2012: familiarity with "online shopping" is no stranger to the word "copy number". The so-called "copy number clan" is the use of "offline selection, online shopping" way, that is, first to the mall to select products, copy down the number of goods, and then buy online stores. With the rapid development of online shopping, the "copy number clan" is also increasingly upgrading. Reporters recently learned from Le cool day online mall that the "copy number" wind has spread from the original clothing area to household electrical appliances, which is mainly caused by household appliances manufacturers to touch the net and expand the network marketing channel through the low price strategy.

As early as a few years ago, when the online shopping was in the ascendant, the number of copy numbers had risen suddenly. At first, they often appeared in the clothing counters of the shopping malls. As long as they had time, they would not hesitate to pick up the latest clothes to enter the fitting room, but rarely went to the cashier to check out after they had finished the test. The mystery was on the number they had copied from the fitting room on the shopping website after they came home.

However, in the activity that "just can't stop, fail to be justified" has just ended in Lok cool days, the "copy number clan" has proved that they have successfully infiltrated from the clothing field to the home appliance session. In this event, including fashion Many products, including health digital home appliances, return to 20-29 times the lowest price on the lowest price basis, which is equivalent to 7-8 of the total value of the products participating in the activity. Almost all consumers who buy large appliances are "copy numbers". They consulted each other in the major household appliance stores, compared prices, and looked at the goods. They had already known the appearance, function and the lowest price of the physical stores, and then came directly to the online shopping mall and bought the order online.

Attracting consumers to take the trouble to do so is naturally the temptation of low price. Miss Zhao, who bought LCD TV during the event, said she wanted to change the 3D TV to her home. When she visited the home appliance store, she saw a Changhong 42 inch 3D LCD TV. But because there was no sales promotion, she took down the number and wanted to go online. When seeing the promotion of the TV on Le cool website, it was the official flagship store opened by Changhong manufacturer, and she had already consulted all aspects of information in the physical store, so she bought it online confidently. Miss Zhao also said that the price of this kind of TV is about 3300 yuan in several physical stores, and the price tag is 3200 yuan on another household appliance shopping website, while the sales price of Le cool day is only 2999 yuan. During the activity, she bought another 600 yuan cash score, which can be used to buy small appliances such as soya bean milk machine. This "copy number family" is super cost-effective. Even the delivery master told Miss Zhao that the TV was so cheap on the Internet that it did not know how to make a physical store live.

Mr. Guo, director of the Marketing Consultant Department of Le cool days, said that consumers used to buy products such as clothing and books at ease, but not for household appliances, especially for large appliances. quality And after-sale and other issues, the two is that the price advantage of home appliances sales is not obvious. However, as more and more home appliance manufacturers open online shops directly, the profit margins of middlemen are reduced. In addition, in order to expand the network sales channels as soon as possible, the manufacturers offer preferential pricing to online stores, making online shopping appliances not only have the same protection in quality and after-sale aspects, but also have obvious price advantages. In addition, he also said that the distribution of goods sold by the manufacturers is mostly the same as the distribution teams in the physical shopping malls, so it also eliminates some consumers' concerns about the failure of large household appliances online shopping in the delivery process.

Nowadays, online shopping is cheaper than shopping malls, which is a consensus among many consumers. With the development of online shopping market, more and more manufacturers and brands have opened online stores, and goods are basically synchronized with physical shopping malls. It is precisely because we can buy the latest products and save money, so many people are willing to join the team of "copy numbers", and from copying the clothes, shoes, bags, to copy the titles of books, publishers, and then develop to copy the type of household appliances.

The industry believes that the defects of online shopping and shopping malls are their respective defects. Expedited The "copy number clan". Shopping malls can be tried and tried, personally perceived and listened to in detail, but there is often no advantage in price. While buying clothes and shoes online can't try it on personally, you can only see the introduction of household appliances, but prices are often tempting. As a result, smart consumers will naturally take advantage of the two channels.