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Su Style Clothing: Enter Business And Leisure, Launch "Lafite Childe" Men'S Clothing

2012/3/9 9:32:00 15

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Yu Jianxin, chairman of Su faction group

In the past fifty years, fifty years of market discipline and the wisdom and sweat of two generations, the Jiangyin Soviet clothing group has been implementing innovation and development since its inception. It has promoted the rapid spanformation and upgrading of enterprises, striving to build Chinese professional wear leading enterprises, and has been a dormant industry for more than half a century, and enterprises have become an evergreen tree in China's apparel industry. Today, Jiangyin Su Pai clothing group, which is on the new starting line, regards "striving for a hundred years' enterprise" as the group's development goal, and striving to improve the "Su faction" brand, relying on quality and fashion And made professional brand of professional wear. From winning the national inspection free product to the State Administration for Industry and Commerce awarded the "China well-known trademark" title, from hard work and low-key development to the "Shenzhou VI" boarded the space and known, "Su faction" brand wrote another moving development movement. This year, the Supai clothing group has implemented the upgrading and development again, and has entered the commercial casual men's clothing field. Facing the Chinese urban fashion men, the "Lafite childe" men's wear has been launched. Its simple design and elegant taste have been widely favored by consumers.

Su faction reform and innovation

There are two factories in Jiangyin's Juan Tu and Su Pai clothing group, one is old and the other is new, and the style is quite different. In the old factory area, there are bridges, streams, promenade Pavilion, Jiangnan scenery, while the new park is Triumphal Arch, European style sculpture and Western scenery. Yu Jianxin, chairman of Jiangyin Supai garments Group Co., Ltd., said that the old factory area was a witness of the hard work of the parents. The planning and architectural style were in line with the aesthetic standards of the parents. Like It also symbolizes the new path pioneered by the "Soviet faction", so that customers and partners can feel the new look and vitality of "Su faction".

"Only by constantly changing and innovating, can enterprises have lasting vitality. Su Pai clothing group is an old enterprise. It can't be like some enterprises to split up and leap forward. We should "take a small step, not stop, and make progress every year." Yu Jianxin said.

The Group continues to innovate and develop terminal marketing. The Soviet faction group was founded by Yu Jianxin and its parents in the streets and streets 50 years ago. The main business is to produce for domestic enterprises. Occupation Install. After being director of the factory, Yu Jianxin decided to enter the foreign trade market and the domestic terminal retail market. Walking past the "one leg" to walk on the "three legs" has greatly enhanced the enterprise's ability to resist risks. The trinity of professional wear, foreign trade and terminal retail is developing synchronously. The management, design, style and service of the three have been used for reference, realizing the combination of complementary advantages and mutual integration, and greatly improving the specialization and level of their respective fields.

Moreover, on the basis of the mature professional clothing industry, SuPu group began to implement diversified and longitudinal development. On the one hand, the Group invested tens of millions of yuan to enter the electronics industry, and realized the spanformation from single product to diversified development direction. On the other hand, the group extended the development of the industrial chain on the basis of the original professional wear industry, and launched the "Lafite childe" business casual men's clothing. The 30 to 45 year old urban elite fashion man was the main consumer group. Using fashionable fabrics and exquisite tailoring techniques, the men's taste was reflected by simple design and concise collocation, highlighting the dainty image of the wearer, elegant temperament, and fashion without exaggeration. Once the brand was launched, it was highly praised by agents, distributors and consumers, and achieved rapid expansion in the domestic market.

The Soviet style clothing is one of its own.

In 1956, Su Pai clothing group was born in Jiangyin. For more than half a century, the Soviet style professional wear, which is famous for its classic and outstanding industry, relies on its innovative and creative design and excellent quality. Today, the Soviet Union has further enriched and perfected its series of professional wear products, and has launched the "modern freehand style" modern men's overall attire Series in the country. The products include suits, jackets, casual wear, T-Shirts, shirts, sweaters and down garments, etc., fully displaying the overall image of men's clothing with elegant fashion and quality in the international market, meeting the demand of men for the overall consumption of clothing, forming a unique product image of "China's Soviet style, self becoming one faction", which has been favored by the modern urban elite men.

Designers are the vanguard of Su style fashion, and Su group has more than 100 professional designers, with superb design skills and rich design experience. In order to master the latest fashion information, Su style designers go to fashion centers like Milan, Paris and London to absorb the latest fashion elements, and combine these popular fashion elements with the preferences of domestic consumers, so that the product design has the essence of eastern and Western culture.