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    Wuhan Shopping Mall Prohibits Copying Numbers To Prevent Customers From Buying Online.

    2012/3/5 10:28:00 28

    Shopping Online In Wuhan

    The clothing in the mall is too expensive, and the clothes in the small market are too raw. Many Jiangcheng consumers have come up with a new idea: to copy the product number in the store, and then look for the same clothes on Taobao.

    It can be.

    save money

    Recruitment, shopping centres can not afford to hurt, and even a counter to prevent customers from copying the number.


    Customer: saving money is king.


    "I like it very much when I meet the price at the mall, so I will do it."

    Miss Cheng of Hankou said that she had been doing this operation for several years: trying out the styles, colors and sizes in the store counters, copying the number of the goods, and then buying the familiar online shopping to buy them. Only 6 of the brand clothes in some shopping malls could be bought at a price of 6 to 30 percent off, saving 500 yuan or even a thousand yuan.


    In some local forums, there are not enough consumers to save money.

    In a web post called "how do you look at the shop number and go to Taobao?" in a book called "how do you look at the clothes and don't buy the clothes in the mall?"

    consumption

    About 1000 people, about half of whom said they had such an experience.


    However, not all styles can be found exactly the same on the Internet, which requires experience and luck.

    A seller who bought a Korean brand on Taobao said that the brand was sold only in Wuhan. She took the goods directly from the Guangzhou agency, but not all the styles could be obtained. Besides, the price offered by the agent was not low, and the purchase was only 30 percent off.


    And more consumers say there is a big chance of buying "Shanzhai".


    Shopping malls: prohibit customers from copying goods


    Many shopping centres have begun to pay attention to this phenomenon, and some of them have begun to take measures to stop the copy number.

    For example, in a shopping mall on the street, a women's clothing counter said that the clothes of the counter could not be copied, nor was it allowed to take pictures in the store.

    "However, secretly copying in the fitting room, then there is no way out."


    Wu Guang two floor, a Shenzhen women's clothing brand cabinet told reporters, in fact, this phenomenon can be understood, after all, the price of clothing is very high, and the working class buys thousands of Yuan clothes for a lot of pressure, so the salesperson will be tolerant of this phenomenon.

    But sometimes, after serving a customer for hours, the customer will copy the number and go away, and the salesperson will feel wronged.

    "Shopping centres can not provide free services to customers without restriction."

    The head of marketing department of a shopping mall in Hankou said

    clothing

    The reason why the price is high is the cost of water and electricity, labor, fee, entrance fee, management fee and so on. In particular, the labor cost is higher and higher. The time cost and labor cost of the waiter are also the beneficial resources that the customer should pay.


    Suggestion: shopping mall building online shopping platform


    Wuhan department store insiders believe that the mall clearly stipulates that consumers can not copy the number, nor is it a long-term solution.

    He said that shopping malls are public places, and consumers should not be restricted too much as long as they do not interfere with the normal operation of shopping malls. This is also a reflection of the fact that shopping malls really serve customers as God and serve customers.


    Consumers want to save money, the mall needs to make money, both sides are justified, and how to solve this contradiction? The head of a business group in Wuhan thinks that shopping centres are actively developing online shopping platforms, allowing discount goods to enter their online shopping platforms quickly, and consumers can directly buy in online shopping malls after trying on shopping malls.

    "Some shopping malls can even consider setting up the online shopping platform at the early stage, putting the price on the Internet lower."

    He said that although the mall's website is certainly not as low as Taobao and other websites, but the quality is guaranteed, it is a balance between the counters and Taobao.

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